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Twitter Content Marketing Tips

Clayton Stobbs
Director of Account Management

We all know that content marketing as a whole encompasses all aspects of online content development.  Twitter, Facebook, blogging, case studies, infographics etc. are all important parts of a well-tuned marketing plan across the various divisions of your organization.  In this post, however, let's consider some best practices for Twitter and the all too important 140 characters. 


  1. Promote Relevant Content -- As a brand, it's incredibly easy to ask questions of your audience and tweet funny quotes, but that's not really effective when it comes down to measure results.  When using Twitter as a content marketing tool, think about linking to rich media / content that you're already created.  Reuse old content and promote value-added resources.  Also, a side note, don't always just talk about what you sell.  Tweet about relevant content that your target audience would appreciate.

  2. Use a Calendar -- Along the lines of reusing old content, make sure you have an editorial calendar set up that covers social promotions as well.  So, make sure that you have tweets scheduled at appropriate times (see infographic below) every day that cover the various items you might be promoting

  3. Use Hashtags -- This might seem like a no-brainer but if you're at a conference or you know something is trending related to your industry use hashtags that are descriptive and related to what you're tweeting about.  For instance, we were just at a Silverpop conference in Atlanta and most tweets revolved around #SPOP13

  4. Respond to Questions -- Frequently asked questions content is some of the most powerful content there is.  If people are asking questions, complaining or even supporting your brand -- respond!  Make sure to provide relevant and actionable responses wherever possible.  Even further, take some of those responses and develop blog posts that answer questions at a more in depth level.  If one person had the question, it's likely hundreds of other do as well.

  5. Use Images -- As with all forms of content, images help!  Use images in your tweets to encourage engagement and sharing.


Finally -- below is an infographic we published not too long ago but is totally relevant to twitter content marketing tips:

What Works for Social Sharing - Infographic

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