The latest scientific research lists the number of business and marketing related publications somewhere between a gazillion and a whole bunch. Ok, perhaps that is not the most scientific of research I referenced but you get the point.
There are indeed a whole bunch of publications out there when it comes business and marketing all the various sub-topics within i.e. mobile, social, data and so on.
In this, the latest installment of the CMO Social Stat of the Month — courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. Leadtail uncovers social insights reports on CMOs and other decision makers — we take a look at the top 30 publications shared by B2B CMOs.
Leadtail analyzed over 41,000 tweets published by nearly 300 B2B CMOs over the course of three months: April, May and June 2016.
Karri Carlson, VP Social Insights at Leadtail points out that most of the top slots are held by broad business publications, while the back of our list reveals more of a marketing-specific bent. "So if you want to learn more about WHAT to do, read the top 10-20 pubs," she advises. "If you want to learn more about HOW to do something, your best bet is going to go beyond these and cultivate a list of your own that speak to your specific needs."
Savvy marketing execs can pick and choose to compose their own daily or weekly reading list and feel confident they're keeping up with their peers.
And if you work for the CMO, or aspire to be in the seat yourself, tapping into these content sources gives you some insight into the CMO's worldview — what his or her strategic concerns are, what approaches are being positioned as the next big thing, etc.
The fact is the urgency to transform marketing has never been higher. Pressure to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences. It’s time to transform how you use data, technology, and content to deliver more meaningful customer experiences at every touch point.
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