We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. In a content marketing environment there are really two kinds of posts: current ones that get traffic from social media and feed subscribers, and older ones that get traffic from search. The following are from the second category. I've included the year these posts were originally published to give you an idea what kind of traction some of these posts have gotten.
Since all of this traffic comes from search, we need a way to see if any readers of these posts are interested in the topics we are currently talking about. Calls-to-action give a reader the chance to raise their hand and express interest. One of the challenges with older content is to make sure that the offers are still available and are still relevant. There is some work to do on some of these posts. However, if you've never seen some of these posts, there is certainly some helpful information in them.
5. 8 Surprisingly Simple B2B Sales Tips (2012)
7. 6 Fundamental Value-Based Selling Tips (2014)
9. 5 B2B Brands That “Get” Storytelling (2012)
Check the top posts that were published in 2015. But before you do, download the Modern Marketing Essentials Guide to Content Marketing.