As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months. As Modern Marketers we need to know what types of posts resonate with our readers. This understanding of our audience helps us plan for the coming year. When things work, you want to do more of them. When they don't, you stop.
The following are the top performing posts from 2016, that were published this year:
This product announcement was the top performing post for the year. As we focus most of the content on the blog at the top of the funnel, without a heavy dose of product information, it is instructive to analyze why this post out-performed all others. In a word, or an abbreviation, ABM. The announcement that you could finally do account-based marketing within Eloqua was a really big deal for our audience. This post resonated so much with our audience that we added an ABM category to blog, where we regularly publish stories on the topic. It was a big thing for Modern Marketers in 2016 and it was a big thing for us.
Everyone loves the Markies, and the coverage of the 10th Anniversary of these coveted awards earned two of the top spots in our top ten posts. Both the announcements of the finalists and the winners showed that readers are interested in companies that are executing marketing strategies better than others. These are also posts that appeal to both customers and prospects.
Pop culture references drive traffic, but they really drive traffic when the posts provide real insights into the topic. This was masterfully demonstrated by one of our strategic consultants. Plus it has a picture of a dragon.
These two posts are how-to posts for email marketers, both written by internal subject matter experts. The mission of our blog is to help Modern Marketers do their jobs better. These posts show that our readers respond to our mission.
Another how-to post that provides some practical advice from a marketing automation professional.
Our readers like to know what's coming and where we have been. The first post is from the CMO of one of our partners who stressed the importance of video in the coming year. The second post was part of our look back/look ahead series of content. This was part of an award-winning content campaign with lots of campaign elements driving traffic back to this blog post, among others.
And finally, we make sure we share the latest industry analyst reports on our blog to help our prospects learn more about they types of products that they are considering and to help our customers be confident that they have made the right choices in their martech solutions.
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