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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • April 29, 2011

The Royal Inbox

From: Bath & Body Works

Subject Line: Celebrate! Free Royal Collection Item + $1 Shipping - Today Only!

Date: Friday, April 29, 2011



From: CB2

Subject Line: a toast to the modern royal couple.

Date: Friday, April 29, 2011



From: Banana Republic.com

Subject Line: Be King for a Day with 30% off + FREE Shipping Every Day

Date: Friday, April 29, 2011



Being relevant in emails isn't just about holidays and the most recent weather crisis, this morning my inbox was filled with "Royal" deals galore that would make His Majesty proud. In honor of The Royal Wedding, retailers like CB2, Bath & Body Works, and Banana Republic have given today's email messaging a regal twist. So what if we're thousands of miles away (and 9-something hours behind)? We can join those 2.6 billion people around the world that got to view and celebrate the wedding of the century because the party came straight to our inbox.




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