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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • June 15, 2009

The Retail Email Blog turns 3 years old!

On June 15, 2006, the first AM Inbox post debuted and the Retail Email Blog as you know it was born. Since then I’ve collected data on more than 31,000 retail emails and published more than 1,170 posts—all of which are thoroughly tagged by post category, selling season, retailer and topic, making it easy to mine past content.

I sincerely hope that you’ve enjoyed all the content and that it has helped you plan your campaigns, inspired you to try to tactics, and given you ammo to justify email program changes and redesigns. I’m truly thankful for your readership and your kind words of support and appreciation throughout the year.

This past year brought two significant changes:

First, I joined Twitter under @RetailEmailBlog. In addition to giving me a way to share tidbits that didn’t warrant a blog post or were slightly outside of the scope of my blog, Twitter allowed me to take part in some great conversations. I turned some of those conversations into Bird Watching posts, making them easier to follow. Other conversations gave me ideas for posts and research projects. If you’re not on Twitter yet, I recommend trying it out.

Second—and more importantly—I joined email marketing agency Smith-Harmon. For me, it means that I get to work with some extremely talented designers, copywriters and coders, and some great clients like Alaska Airlines, REI, Shutterfly, Williams-Sonoma and Yahoo. For you, it means that all of my latest research reports are available for free in Smith-Harmon’s Research Library. I hope that you’ll check them out and stay tuned for more reports, including the always popular Retail Email Guide to the Holiday Season, which will be released in August.

Thanks again for your support. I look forward to continuing the conversation for another year.
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