Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too.
Today, however, it's another installment of the CMO Social Stat of the month, courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. Leadtail uncovers social insights reports on CMOs and other decision makers.
Here's the CMO Social Stat of the month for January, 2016: Most Popular Social Sharing Apps & Platforms used by CMOs
Here are some thoughts on the data from Karri Carlson, VP Social Insights at Leadtail:
As Karri alluded to in her comments, mobile, unsurprisingly - plays a major role in the platforms and apps that CMOs prefer when it comes to social sharing. CMOs surely realize the importance of mobile and the overall role it plays.
To help CMOs along their path to mobile nirvana we created the aptly-titled CMO's Guide to Mobile Marketing. Download it today because mobile marketing is now as ubiquitous as digital marketing. As your brand’s chief marketing officer, you need to be capitalizing on all the benefits of mobile marketing right now.