Being a writer means I am a "word" guy. I cannot tell you how many debates I had in my career with art directors over what's more important: the words or the visual. I had visions of these debates dancing in my head while reading an article published yesterday on AdWeek entitled The Future of Marketing Is Not a Fait Accompli Origins of art vs. science.
The opening line to the article, which features a Q&A with Oracle Marketing Cloud General Manager Kevin Akeroyd, sets the table right off the bat with this query: Is marketing an art, a science or both? Through the course of the piece three things become abundantly clear:
It's a great piece and I highly recommend reading it. Here's a few highlights to whet your appetite.
The key is to find the balance of art and science to deliver the best possible cross channel marketing experience each time, every time.
For how to best deliver the cross channel experience download the Modern Marketing Essentials Guide to Cross-Channel Marketing.