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New eBook: The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them)

Steve Olenski
Director of CMO Content & Strategy

Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well... treats. There will be lots of spooky sights and sounds and scary costumes and black cats and witches and ghosts and goblins and... Sorry, scared myself there for a second.

Ok, I'm good.

Hey Halloween is a scary time, right? It can be a lot of fun but it can be rife with chills and thrills for sure. And for marketers who are currently practicing the art of content marketing, it can be a very creepy time indeed.

The reason I say that is for the simple fact that if these same marketers are committing any or all of the 7 1/2 Deadly Sins of Content Marketing it can be a downright terrifying time and the sounds of bloodcurdling screams would not be a shock to hear, either.

How do we know there are exactly 7 1/2 Deadly Sins of Content Marketing?

Easy, because that's how many we identified for our new, hot-off-the-presses eBook: The 7 1/2 Deadly Sins of Content Marketing. Now fortunately for marketers out there committing any or all of these deadly sins our new eBook has a parenthetical title, too: (And How To Avoid Them).

The eBook is filled with ghastly examples of how not to do content marketing plus ghoulishly clever ways to avoid them in the future.

Let's face it there is a dark side to content marketing. It's a side most marketers don't want to talk about but is there nevertheless.

And as we approach Halloween the time is right for marketers the world over to come to grips with that dark side and deal with it head on.

Your corpse-like tour guides in the eBook will be some very friendly zombies who will help you create the perfect brew for content marketing glee.

So, don't just sit there like a witch on a broomstick, download The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them) today.

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