Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives.
These come courtesy of the CMO Council:
Of course when you have a phenomenon that is warp-speed proliferation of mobile you are going to have challenges. And as marketers those challenges manifest themselves thusly:
The above challenges - as well as how to overcome them, which I'll get into a second, are from our recently-released eBook, The Mobile Data Management Platform - subtitled Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting. The eBook deals head on with the fact that marketers and advertisers need a sophisticated technology platform that addresses the aforementioned unique challenges.
You Shall Overcome
Step 2 is overcoming them and the way you do that is with a technology tool called a mobile data management platform, or mobileDMP, which is a centralized platform that ingests, organizes, and segments an advertiser’s first- and third-party mobile and desktop audience data assets in one place for audience creation, analytics, and execution.
Brands of all sizes the world over use a mobileDMP for many reasons such as connecting audience interactions across mobile and desktop touch points to provide the most cohesive customer experience anywhere, and track response and actions across various screens and channels.
With a mobileDMP, brands can harness and analyze the massive amount of customer data generated by mobile devices—including intent, geolocation, and purchase behavior—to better target ads across multiple mobile devices and platforms, from in-app ads on smartphones to mobile web ads and tablet-specific campaigns.
Of course not all mobileDMPs are created equal so you need to make sure the mobileDMP you utilize can do the following:
Download the The Mobile Data Management Platform eBook to delve deeper into how a mobileDMP can address these challenges and offer a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.