As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word “Thanks” or “Thank You” in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice!
Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29% higher. The click through rate was higher as well, by 1.93%.
I did a similar analysis with “Please”. It’s used 0.4% of the time in subject lines, and it resulted in 0.15% less unsubscribes then when it wasn’t used. The rest is all pretty similar.
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