Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Author Archive : Taha Sheikh

Where Are Marketers Allocating Budget? [CHART]

Where Are Marketers Allocating Budget? [CHART]

Sunday, September 29, 2013 | Author: Taha Sheikh

Earlier this year, in a joint report by Vizu (a Nielsen company) and the CMO Council, marketers projected that their overall spend on advertising would increase...

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Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

Sunday, June 30, 2013 | Author: Taha Sheikh

In March, Eloqua released a report titled: "Defining the Modern Marketer: From Real to Ideal", which presents findings from a survey of 556 marketers conducted...

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Marketing Automation

Checking the Health of Your Lead Scoring Model [CHART]

Checking the Health of Your Lead Scoring Model [CHART]

Sunday, March 3, 2013 | Author: Taha Sheikh

With spring just around the corner, it’s a good time to check in on New Year’s resolutions. Not surprisingly, one of the most common resolutions is a renewed...

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Benchmarks

Most Marketers Failing to Plan in Advance [CHART]

Most Marketers Failing to Plan in Advance [CHART]

Sunday, November 4, 2012 | Author: Taha Sheikh

Ask any marketer and they will agree that the key to a successful campaign is planning. Marketers must quantify their revenue and customer goals, develop...

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Benchmarks

Which Cities Are Leading Marketing Automation Adoption? [CHART]

Which Cities Are Leading Marketing Automation Adoption? [CHART]

Sunday, July 8, 2012 | Author: Taha Sheikh

Its been a little over a year since we published our Chart of the Week looking at the top cities with the most expertise based on the number of people using...

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Benchmarks

Are Your Prospects Scared to Talk to Strangers? [CHART]

Are Your Prospects Scared to Talk to Strangers? [CHART]

Sunday, April 8, 2012 | Author: Taha Sheikh

Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects. Each outgoing email can be...

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