South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. By now you know what you need to bring to survive SXSWi and have the inside scoop on where to go and what to do. Now you need to prune your list of panels and sessions.
We’re here to help.
We pored through the hundreds of SXSWi sessions and identified the 14 you’ll want to hit up if you’re in B2B marketing. Add these to your schedule (we did our best to avoid conflicting times), share your own in the comments and be sure to say “hi.”
Brands as Patterns – In a fragmented media market, it’s harder than ever for a brand to establish a consistent presence. This panel will discuss and debate a new method for branding. Greg Johnson of Hewlett-Packard, Marc Shillum of Method Inc., Maureen Sullivan of AOL, Robin Lanahan of Microsoft and Walter Werzowa of Musikvergneugen. Friday, March 9 at 2:00PM.
Making a Grand Entrance: How to Launch a Product – We all love a good how-to, especially when it comes to birthing a new product into the world. This panel promises to share expertise from those who have done it before. Kira Wampler of Lytro Inc, Margit Wennmachers of Andreessen Horowitz, Alex Constantinople of The Outcast Agency and Brandee Barker of BB Consulting. Friday, March 9 at 2:00PM.
Fireside Chat with Vic Gundotra of Google+ – Still wrapping around your head around Google+ and what it might mean for your business? Don’t miss this event where Guy Kawasaki of Alltop will interview Vic Gundotra the VP of Engineering of Google+ about it’s growth and where it’s heading. Friday, March 9 at 3:30PM.
Launching Companies in Heavily Regulated Industries – Many businesses start with a dream, but end when crushed by red tape. This panel of marketers, VCs and CFOs help figure out the regulated landscape. Aza Raskin of Massive Health, Jessica Scorpio of Getaround, Matt Harris of Village Ventures and Shamir Karkal of Simple Finance Technology. Friday, March 9 at 5:00PM.
Viral is a Dirty Word: Strategic Video Success – Everyone in marketing wants to make videos. And we all want them to go viral. But this panel promises to explain why we should focus less on “going viral” and more on what works. Jeremy Sanchez of Global Strategies and Robert John Davis of Oglivy. Saturday, March 10 at 12:30PM.
From the White House to the Boardroom: What You Can Learn from Lean Giants – You’ve probably heard all the buzz about the “lean startup.” Take a peek under the hood with this panel looking at some big names, including author Eric Ries, Macon Phillips from The White House, Scott Cook of Intuit and Todd Park of the U.S. Department of Health and Human Services. Saturday, March 10 at 3:30PM.
Copy Matters: Content Strategy for the Interface – Let’s be real; copy still rules. Quality of copy can make or break you. But this panel will explore how different platforms and devices impact how the user takes in your copy. Amy Thibodeau, Andy Chung, and Tiffani Jones Brown of Facebook and Dan Zambonini of Contentini. Saturday, March 10 at 5:00PM.
The State of Social Marketing – Social was the biggest word in marketing in 2011, and many in B2B marketing are still trying to understand it. Brad McCarty of The Next Web, Jesse Thomas of JESS3, Tyler Willis of Unified and Eloqua’s Joe Chernov will jump into the trends shaping social marketing today. Sunday, March 11 at 9:30AM.
Marketing’s Shift from Waterfall to Agile – You’ve heard the term “agile marketing”, but what doesn’t it mean? Find out how agile marketing could change B2B marketing forever. Adam Brown of Dell, James M. Smith of Disney, Jascha Kaykas-Wolff of Mindjet, Jennifer Zeszut of Beckon and Shiv Singh of PepsiCo. Sunday, March 11 at 11AM.
How to Personalize Without Being Creepy – If you’re in B2B marketing, you know how personalization and segmentation can revolutionize your marketing efforts. But how to do it without coming off as a creep? This discussion between Mark Peters of News International and Mat Harris at Sprout will provide insight. Sunday, March 11 at 5PM.
Brand Journalism in the Real World – Brand journalism was a hot topic last year at SXSWi, and it’s only gotten hotter with brands like Facebook and Tumblr jumping in. This panel features actual brand journalists who will go beyond the philosophy to show how it works in practice. Ann Handley of MarketingProfs, Karen Wickre of Twitter, Erica Swallow of Contently and Jesse Noyes of Eloqua. Monday, March 12 at 9:30AM.
The Future of Money – It all comes down to the green, the moolah, the dollar bills, right? Yet, how we collect, disperse and think about money is changing. This panel will discuss where money is and where it’s heading. Dan Rosen of Highland Capital Partners, Bill Clerico of WEPAY Inc., Dave Boyce of Fundly, David Lee of SV Angel and Patrick Collison of Stripe. Monday, March 12 at 12:30PM.
Community & Influence: How Not to Piss People Off – Community management. We all use the term. But what does it mean and how do you do it well? Frank Eliason of CITI, Maria Ogneva of Yammer, Megan Berry of LiftFive and Evan Hamilton of UserVoice. Monday, March 12 at 5:00PM.
Pinterest Explained: Q&A with Co-Founder Ben Silbermann - Wondering what's going on with this Pinterest thing? How can it be used for B2B? Come and find out with this Q&A between Pinterest co-creator, Ben Silbermann, and CEO of Hunch, Christopher Dixon. Tuesday, March 13 at 11AM.
And you won’t want to miss out on our free sweepstakes to experience Austin like a local with tons of fabulous prizes, as well as attend our SXSWi party. Oh, and stay tuned to the blog for on-the-ground reports.