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The latest in marketing strategy, technology, and innovation.

  • August 15, 2008

Supercharge your welcome emails with a new eec checklist

Are your welcome emails a little flat? Or worse: Are you among the one-third of email marketers that don’t send a welcome email?

Well, the experts on the Email Experience Council’s Email Design Roundtable are here with help. This week they released the Welcome Email Checklist, which shows you what elements to include and to consider for a high impact welcome email.

This new checklist is available in the eec’s Whitepaper Room under the "Checklists" tag—along with the two previously released checklists: the Code QA Testing Checklist, which covers what to check to make sure your email looks and acts exactly how you intended; and the Email Design Checklist, which covers what to check to maximize your email creative’s performance.

In addition to downloading the Welcome Email Checklist, also read Put Your Welcome Message to Work with the Welcome Message Checklist, which is a discussion of some of the best and worst welcome emails seen by members of the Email Design Roundtable.
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