Modern Marketing Blog

Oracle Marketing Cloud

Thoughts, Ideas, Quotes, and Insights from MME16

We have come to the end of another successful Modern Marketing Experience. Brands, CMOs, Modern Marketers, and vendors gathered for three days in Las Vegas....

Read more
Marketing Automation

Use These 5 Steps To Plan for Better Lead Nurturing

Modern Marketers know that not every prospect is ready to buy now. In fact, according to SiriusDecisions, even the 20% of leads that sales reps follow up on,...

Read more
Oracle Marketing Cloud

The Marketing Technology Landscape: An Interview with Scott Brinker

Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the chiefmartec.com blog. He is the mastermind...

Read more
Marketing Automation

Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride

Think about the last time you went to an amusement park. Or, if the last time was “never,” think about the last time you went to Whole Foods on a Sunday...

Read more
Content Marketing

Interactive + Content + Partner = Great Marketing Example

As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it...

Read more
Marketing Automation

11 of the Latest Lead Nurturing Statistics: Explained

Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but...

Read more
Oracle Marketing Cloud

How to Decide What Marketing Metrics to Track and Report

Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying...

Read more

More on Marketing Cloud

Integrated Cloud Applications & Platform Services