Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Content Marketing

8 Tips to Jump Start Your Account-based Marketing

Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see...

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Data Management

5 Most Important Revelations from Latest Data Management Platform Report

The Oracle Marketing Cloud and Econsultancy released an in-depth report based on a survey of over 170 global senior advertising and marketing executives –...

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CMO Corner

Integrated Marketing, the Number 65 and Why it is so Significant for Every CMO

What's the first thing you think of when you hear the number 65? Like many of you I'm sure I think of social security, medicare and so on. Or perhaps you...

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Creative and Design

The Long Term Value of an Email Marketing Welcome Programme

From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is...

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Content Marketing

Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps

The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the...

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Content Marketing

The Basics of Persuasive Sales Content Marketing Copy

As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not...

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Content Marketing

6 Tips for Marketers from Magic Johnson

Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion...

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Marketing Automation

Driving Engagement and Conversion with Marketing Apps

So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology...

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Content Marketing

10 Top Trends Driving The Future Of Marketing

Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be...

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Mobile Marketing

5 Simple Steps for Creating Mobile Optimized Emails

Mobile is big right now. Like, really big! That’s probably something you already know. But, did you know that, according to Litmus, over 50% of email opens are...

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