Content Marketing

Top 3 Ways to Measure Content Marketing Success

Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP...

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Marketing Cloud

55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness

As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the...

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Cross Channel Marketing

3 Cross Channel Marketing Lessons from My Retail Experiences

Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that...

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Content Marketing

8 Tips to Jump Start Your Account-based Marketing

Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see...

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Data Management

5 Most Important Revelations from Latest Data Management Platform Report

The Oracle Marketing Cloud and Econsultancy released an in-depth report based on a survey of over 170 global senior advertising and marketing executives –...

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CMO Corner

Integrated Marketing, the Number 65 and Why it is so Significant for Every CMO

What's the first thing you think of when you hear the number 65? Like many of you I'm sure I think of social security, medicare and so on. Or perhaps you...

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Creative and Design

The Long Term Value of an Email Marketing Welcome Programme

From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is...

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