Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Content Marketing

6 Tips for Marketers from Magic Johnson

6 Tips for Marketers from Magic Johnson

Wednesday, May 20, 2015 | Author: Lauren Harper

Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion...

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Marketing Automation

Driving Engagement and Conversion with Marketing Apps

Driving Engagement and Conversion with Marketing Apps

Wednesday, May 13, 2015 | Author: Contributor

So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology...

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Content Marketing

10 Top Trends Driving The Future Of Marketing

10 Top Trends Driving The Future Of Marketing

Thursday, April 30, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be...

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Mobile Marketing

5 Simple Steps for Creating Mobile Optimized Emails

5 Simple Steps for Creating Mobile Optimized Emails

Monday, April 6, 2015 | Author: Melissa Mcconnell

Mobile is big right now. Like, really big! That’s probably something you already know. But, did you know that, according to Litmus, over 50% of email opens are...

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Content Marketing

6 Simple Steps to Creating Your Content Marketing Strategy

6 Simple Steps to Creating Your Content Marketing Strategy

Tuesday, March 31, 2015 | Author: Cami Winding

Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and...

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Platform Updates

6 Strategic Trends Highlighted at Social Media Marketing World

6 Strategic Trends Highlighted at Social Media Marketing World

Friday, March 27, 2015 | Author: Lauren Harper

Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki,...

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Social Content

The Ultimate Guide: Getting Started with Social Selling [New eBook]

The Ultimate Guide: Getting Started with Social Selling [New eBook]

Thursday, March 19, 2015 | Author: Amanda Batista

While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? If the slew of...

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Mobile Marketing

Are You listening to your customers? Advice on customer feedback from founders on feedback

Are You listening to your customers? Advice on customer feedback from founders on feedback

Thursday, March 12, 2015 | Author: John Rampton

When Guitar Hero’s Charles Huang began reviewing customer service emails for his new product, Dance Dance Revolution, he saw something he didn’t expect. Dance...

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Cross Channel Marketing

Show your customers the door

Show your customers the door

Thursday, March 12, 2015 | Author: Anjelica Sloan

I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around,...

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