Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Social Content

The Ultimate Guide: Getting Started with Social Selling [New eBook]

The Ultimate Guide: Getting Started with Social Selling [New eBook]

Thursday, March 19, 2015 | Author: Amanda Batista

While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? If the slew of...

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Content Marketing

Assess Your Content Marketing Maturity Level [Infographic]

Assess Your Content Marketing Maturity Level [Infographic]

Thursday, March 12, 2015 | Author: Anjelica Sloan

Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as...

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Email Marketing

How to Offer Your Customers Multiple Doorways to Success

How to Offer Your Customers Multiple Doorways to Success

Thursday, March 5, 2015 | Author: Anjelica Sloan

I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around,...

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Marketing Automation

Why Your Team Needs a Lead Scoring Model

Why Your Team Needs a Lead Scoring Model

Monday, February 23, 2015 | Author: Sylvia Jensen

What constitutes a worthwhile lead?  Ask 10 different people from your sales and marketing teams and you may get 10 different answers.  For some, a person who...

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Marketing Automation

Convert Your Marketing Mindset With A/B Testing

Convert Your Marketing Mindset With A/B Testing

Monday, February 16, 2015 | Author: Victoria Offenhartz

“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we...

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Content Marketing

4 Promotion Strategies Used by the Best Business Bloggers

4 Promotion Strategies Used by the Best Business Bloggers

Thursday, January 29, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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Lead Nurturing

6 Steps to Ramp Up Trigger Marketing

6 Steps to Ramp Up Trigger Marketing

Wednesday, January 28, 2015 | Author: Sebastian Zentgraf

Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding...

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Social Content

3 Lessons Marketers Can Learn From Social Apps

3 Lessons Marketers Can Learn From Social Apps

Wednesday, January 21, 2015 | Author: Chloe Basterfield

Vine. WhatsApp. Tinder. Very different apps, doing very different things - most of them social. Surely nothing there is of interest to a professional marketer...

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Modern Marketing in Action

3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)

3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)

Tuesday, January 20, 2015 | Author: Nicole Campana

The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. Perhaps you’re knee deep in event planning for...

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