Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Marketing Automation

Why Your Team Needs a Lead Scoring Model

Why Your Team Needs a Lead Scoring Model

Monday, February 23, 2015 | Author: Sylvia Jensen

What constitutes a worthwhile lead?  Ask 10 different people from your sales and marketing teams and you may get 10 different answers.  For some, a person who...

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Marketing Automation

Convert Your Marketing Mindset With A/B Testing

Convert Your Marketing Mindset With A/B Testing

Monday, February 16, 2015 | Author: Victoria Offenhartz

“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we...

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Content Marketing

4 Promotion Strategies Used by the Best Business Bloggers

4 Promotion Strategies Used by the Best Business Bloggers

Thursday, January 29, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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Lead Nurturing

6 Steps to Ramp Up Trigger Marketing

6 Steps to Ramp Up Trigger Marketing

Wednesday, January 28, 2015 | Author: Sebastian Zentgraf

Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding...

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Social Content

3 Lessons Marketers Can Learn From Social Apps

3 Lessons Marketers Can Learn From Social Apps

Wednesday, January 21, 2015 | Author: Chloe Basterfield

Vine. WhatsApp. Tinder. Very different apps, doing very different things - most of them social. Surely nothing there is of interest to a professional marketer...

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Modern Marketing in Action

3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)

3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)

Tuesday, January 20, 2015 | Author: Nicole Campana

The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. Perhaps you’re knee deep in event planning for...

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Content Marketing

Recapping 2014 in Content Marketing

Recapping 2014 in Content Marketing

Thursday, January 15, 2015 | Author: Chris Moody

We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...

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Data Attributes & Quality

4 Tips To Help Marketers Commit To Data Quality

4 Tips To Help Marketers Commit To Data Quality

Wednesday, January 14, 2015 | Author: Tracy Milligan

With 2015 upon us, it’s time to prioritze your top initiatives for the New Year.  It’s also a great time to reflect on what went well over the last 12 months...

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Data Attributes & Quality

Data Management: Essential Best Practices For Getting Started

Data Management: Essential Best Practices For Getting Started

Monday, December 15, 2014 | Author: Steve Olenski

Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...

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