Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Mobile Marketing

5 Simple Steps for Creating Mobile Optimized Emails

5 Simple Steps for Creating Mobile Optimized Emails

Monday, April 6, 2015 | Author: Melissa Mcconnell

Mobile is big right now. Like, really big! That’s probably something you already know. But, did you know that, according to Litmus, over 50% of email opens are...

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Content Marketing

6 Simple Steps to Creating Your Content Marketing Strategy

6 Simple Steps to Creating Your Content Marketing Strategy

Tuesday, March 31, 2015 | Author: Cami Winding

Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and...

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Platform Updates

6 Strategic Trends Highlighted at Social Media Marketing World

6 Strategic Trends Highlighted at Social Media Marketing World

Friday, March 27, 2015 | Author: Lauren Harper

Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki,...

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Social Content

The Ultimate Guide: Getting Started with Social Selling [New eBook]

The Ultimate Guide: Getting Started with Social Selling [New eBook]

Thursday, March 19, 2015 | Author: Amanda Batista

While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? If the slew of...

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Content Marketing

Assess Your Content Marketing Maturity Level [Infographic]

Assess Your Content Marketing Maturity Level [Infographic]

Thursday, March 12, 2015 | Author: Anjelica Sloan

Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as...

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Email Marketing

How to Offer Your Customers Multiple Doorways to Success

How to Offer Your Customers Multiple Doorways to Success

Thursday, March 5, 2015 | Author: Anjelica Sloan

I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around,...

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Marketing Automation

Why Your Team Needs a Lead Scoring Model

Why Your Team Needs a Lead Scoring Model

Monday, February 23, 2015 | Author: Sylvia Jensen

What constitutes a worthwhile lead?  Ask 10 different people from your sales and marketing teams and you may get 10 different answers.  For some, a person who...

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Marketing Automation

Convert Your Marketing Mindset With A/B Testing

Convert Your Marketing Mindset With A/B Testing

Monday, February 16, 2015 | Author: Victoria Offenhartz

“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we...

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Content Marketing

4 Promotion Strategies Used by the Best Business Bloggers

4 Promotion Strategies Used by the Best Business Bloggers

Thursday, January 29, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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