Modern Marketing Blog

Cross Channel Marketing

6 Cross-Channel Marketing Obstacles and How to Overcome Them

Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. Most marketers would...

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Social Marketing

Still Wondering How to Get Started in Social Media in 2016?

It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who...

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Content Marketing

Content Marketing Strategy: How to Create Cross-Team Alignment

When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of...

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Marketing Automation

10 Marketing Automation Lessons from Bad Stock Photos

When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. No matter how long you...

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Marketing Automation

10 Marketing Automation Tips for Personalisation and Contextualisation

Many people never explore the full potential of marketing automation. These tips focus on two of its elements: personalisation and contextualisation. Two words: p...

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CMO Corner

Account Based Marketing and its Growing Interest Among B2B CMOs

In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing,...

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Marketing Automation

5 Ways Your B2B Marketing Automation is Failing

Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's...

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