Modern Marketing Blog

Content Marketing

5 Ways Video will Transform Digital Marketing in 2016

2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts...

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Content Marketing

Top 10 Modern Marketing Posts of 2015

One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be...

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Data Management

Uncovering 5 Hidden Gems in Your Marketing Data

As a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of...

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Data Management

4 Questions to Ask Yourself As You Introduce a Data Management Strategy

Meeting audience expectations of relevance and value is our responsibility as marketers. It’s critical for content, messaging, and offers to enable and inspire...

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Marketing Cloud

Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel Consumer Experiences

Marketing Cloud rolled out new innovations that help marketers orchestrate relevant mobile interactions for consumers and salespeople, attribute revenue with...

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Modern Marketing in Action

4 Steps to Align Your Cooks In the Marketing Kitchen

A dash here. A pinch there. Yes I am using the cooking analogy when it comes to marketing. Why? Because it fits like a glove, or an potholder in this case. Any...

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CMO Corner

Ok CMOs the Time Has Come To Do This, Finally

Know the old expression "resistance is futile?" I don't know exactly where it came from or who said it first but I do know that in the case of CMOs —and frankly...

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