Modern Marketing Blog

Marketing Cloud

Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel Consumer Experiences

Marketing Cloud rolled out new innovations that help marketers orchestrate relevant mobile interactions for consumers and salespeople, attribute revenue with...

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Modern Marketing in Action

4 Steps to Align Your Cooks In the Marketing Kitchen

A dash here. A pinch there. Yes I am using the cooking analogy when it comes to marketing. Why? Because it fits like a glove, or an potholder in this case. Any...

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CMO Corner

Ok CMOs the Time Has Come To Do This, Finally

Know the old expression "resistance is futile?" I don't know exactly where it came from or who said it first but I do know that in the case of CMOs —and frankly...

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Content Marketing

How Marketers Can Avoid the Dark Side of Content Marketing This Halloween (and beyond)

I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that...

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Social Marketing

Matt Heinz: Social Media Integration is Key to Its Business Success

Matt Heinz of Heinz Marketing shares his thoughts on social marketing in the following video. Social media marketing will continue to become more important...

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Mobile Marketing

Why is Mobile at the Heart of the Customer Journey?

Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We quickly consult...

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Content Marketing

20 Content Marketing Dos and Don'ts

Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands...

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