If you've been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly. Happily the Topliners community is here to help you with three resources that will clean house!
First up we have a handy checklist from Gaea called "Clean House: 5 Tips for Bringing Order to Your Assets". Her guidelines will keep you from Messy Asset Syndrome. Be sure to download her companion spreadsheet on creating naming conventions, then share it with your co-workers. Team effort is key to tidiness.
If Eloqua is your marketing automation platform, then you'll also find this discussion about archiving/un-archiving assets helpful in your quest for cleanliness.
When it's time to tackle the actual data in your marketing database, read Carlos' first post in an upcoming series about Data Quality "How to Create a Data Cleansing Program". Why is this important? When your data is clean and complete, you'll have an increase in the number of qualified leads that you can pass to your sales team. Stay tuned in June for parts two and three in this series, but don't worry - there's enough to keep you busy until then.
Looking for more topics to help keep your database squeaky clean? Visit Topliners.com and type "clean" in the search box to get started.