I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management. For this Chart of the Week, I thought it would be a good idea to pop my head out of the hole I’ve been working in and see if any of my assumptions are off the mark.
I dove right in to the 2013 Social Media Marketing Industry Report from Social Media Examiner. What I love most about this report is that it is based on a survey of 3,000+ marketers, people like you and me. This report is definitely not a naval gazing exercise by a self-proclaimed expert on a bully pulpit.
The one thing that shocked me the most was the overwhelming majority of marketers are still trying to decide on the social basics. These 5 questions are being asked by almost all marketers right now:
1.What social tactics are most effective?
2.What are the best ways to engage my audience with social media
3. How do I measure the return on my social media investment?
4.What are the best social management tools?
5.How do I create a social strategy?
Source: 2013 Social Media Marketing Industry Report from SocialMediaExaminer
Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!