Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what?
Here are 6 quick tips to set your organization up for social success:
1) Unless you are speaking directly to someone on Twitter, be sure to put a character before someone's Twitter handle when tweeting at or about him/her. For example:
@LaurenEHarper You are awesome! (This is a conversational tweet that goes directly to me and only people that follow us both will be able to see this.)
. @LaurenEHarper is awesome! (This is a tweet about me that can be seen by all of your followers because there is a character in front of the @ sign.)
2) Hashtags are your friend and your enemy.
Using hashtags on Twitter is a great way explain the topic you are tweeting about (i.e. #sales), and to get your content found on Twitter. However, there IS such a thing as too many hashtags. Using too many hashtags can come off as annoying to your followers, and runs the risk of looking like spam. A good rule of thumb is to keep it to 3 hashtags per tweet. #b2b #modernmarketing #ee13
3) Share other people's content (OPC)!
When you attend a conference or event, you’re there to hear thought leadership from multiple people speaking on a variety of different topics. Treat your social channels the same way. Provide multiple viewpoints, from multiple sources. Hint: People like it when their content gets shared! This is also a great way to network, as it can provide a great opportunity for engaging someone in conversation, and encourage others to share.
4) Create lists to segment and enhance your relevance.
Whether you're on Twitter, Facebook, or Google+, lists are a great way to filter content. Lists allow you to follow as many people as you want, and mine the value of each of these people.
6) Take LOTS of pictures
Let's be honest: who doesn't love seeing pictures of themselves or people they know? Pictures are an amazing way to stay engaged with your fans, followers, and customers. The best part? They work for virtually every social channel. We at Eloqua get the most engagement on our Facebook page whenever we post a picture or a photo album. Pinterest is all about pictures, and so is Instagram. With one photo, you can post it on Instagram, tweet that out, AND have it upload to your Facebook page in one swoop. Google+ also just did a huge upgrade on their photo sharing and enhancing capabilities.
Bonus Tip: Schedule posts- but don't lose engagement. There are a plethora of social media platforms out there that allow you to schedule posts on Twitter, Facebook, etc. (Check out Hootsuite, Tweetdeck, or Buffer- they all are free tools.) If you decide to schedule out your tweets or Facebook posts, make sure to carve out time throughout the day to respond, thank, or otherwise engage with anyone who has responded or retweeted your posts.
Looking for more social media best practices? Check out Eloqua's Grande Guide for the Social CMO.