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Traffic from Social Referrals Is Doubling [CHART]

Egan Cheung
Manager, Revenue Performance Analytics

With Facebook's IPO this week, we thought it would be timely to look again at the share of traffic our customer's get from various social channels to see if there have been any new trends since the last time we reported on this topic.

The first thing we noticed was that socially referred traffic has more than doubled since Q1 2011.  Although Facebook continues to dominate the total traffic to our customers, marketers appear to be enjoying a much more diverse portfolio of social lead sources from Twitter, LinkedIn, as well as StumbleUpon, Tumblr, and Reddit.

Although still a very small portion of traffic comes from Pinterest (at least for our customers, see this chart of the week which shows a different story for the web in general), it is far and away growing fastest - 52x what it was last year.  Perhaps not surprising given it is less than 2 years old.



So while it's clear that social continues to grow as a source of interest for marketers, it's equally interesting to note how quickly marketers are riding the wave of early successes they have had with Facebook in so many other social services.

In a world where change is the only constant, marketers will be experimenting more than ever, and will need tools that allow them to do that.  Check out Appcloud.Eloqua.Com andTopliners for some ideas!

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