This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support....
This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. In-person meetings, telephone conversations and e-mail correspondence once sufficed for maintaining wholesome client relationships. Then came Facebook, Twitter and LinkedIn. And Focus. And Quora. And most recently, our very own...
This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules...
I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated,...
I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. The Sirius analysts always have fresh, often counterintuitive approaches to tough problems. When they start speaking, the audience is nodding in agreement and taking notes as fast as they can. We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos,...
I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. The Sirius...
Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for...
Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. The Interactive portion of SXSW – the place where little ol’ Twitter was launched – is rich with opportunity for inventive B2B brands to network, make connections and learn from each other. You need only take a stroll around the...
Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t...
Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several...
Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several ideas, providing a great opportunity to learn from my peers. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. The final day, the attendees regrouped to share with each other the big takeaways from the three days. Some of the key takeaways included:...
Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several ideas, providing a great opportunity to...
There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this "bigger pie" strategy in...
There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this "bigger pie" strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. But we are doing more than setting up a booth and hoping some marketers drop by for a visit. We are moderating a panel in which, along with the top names in media, we will explore the heady question: Has the message become the messenger? We are...
There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this "bigger pie" strategy in mind that Eloqua is sponsoring...
Rule #5: Reimagine; Don’t Recycle (via Content Rules). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day....
Rule #5: Reimagine; Don’t Recycle (via Content Rules). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please. (Why do I feel the urge to insert a Henny Youngman reference here?) Periodically we review a must-read B2B marketing or social media book on this blog. But it doesn’t take long for those reviews to get buried beneath our avalanche of fresh content. So we though we’d reimagine the...
Rule #5: Reimagine; Don’t Recycle (via Content Rules). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please. (Why do...
The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly...
The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media, distilled into one awesomely designed document (thanks for the smarts and design chops JESS3). Now you can have it. For free. You don't even have to give us your email address. Not a single form to complete. Just take it. Or view an embedded version on SlideShare if you prefer. ...
The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media,...
