Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social...
Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. Google, Twitter and Klout all rolled out enhancements designed to make it easier for friends and colleagues to share content with each other. The result is there are three new buttons you should know about. Google +1 Google first rolled out the +1 button, which allows people to visibly give...
Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. Google, Twitter...
If your company uses Facebook to drive online engagement, then you've likely noticed the flurry of enhancements the social media giant has made in recent...
If your company uses Facebook to drive online engagement, then you've likely noticed the flurry of enhancements the social media giant has made in recent months. There's been enough activity to make even the most socially-savvy marketer dizzy. So we turned to the cadre of experts at Involver, a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers. Mike Axinn, Editorial Director at Involver and today's...
If your company uses Facebook to drive online engagement, then you've likely noticed the flurry of enhancements the social media giant has made in recent months. There's been enough activity to make...
Mark March 31st 2011, as the day Twitter joined the one-stop shopping party. That’s because today the micro-blogging platform introduced a direct “Follow”...
Mark March 31st 2011, as the day Twitter joined the one-stop shopping party. That’s because today the micro-blogging platform introduced a direct “Follow” button for businesses and publishers. In the past, if you wanted someone to follow your brand or website’s Twitter stream, they had to follow a two-step process. First, they pushed the Twitter icon on your site. Next, they were redirected to your Twitter page where they had to click the “Follow” button. Twitter is...
Mark March 31st 2011, as the day Twitter joined the one-stop shopping party. That’s because today the micro-blogging platform introduced a direct “Follow” button for businesses and publishers. In the...
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind....
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds. A stealth mode data visualization start-up called Visual.ly is readying to launch and FastCompany recently created an infographic-of-the-day section of its blog. I think a great infographic is an imbalanced equation: the amount of information conveyed is...
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. So we thought we’d round up several videos that inspire us. In our opinion, these are six of the most brilliant uses of video that we've ever seen. The RSA’s Drive - The Surprising...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue...
This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support....
This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. In-person meetings, telephone conversations and e-mail correspondence once sufficed for maintaining wholesome client relationships. Then came Facebook, Twitter and LinkedIn. And Focus. And Quora. And most recently, our very own...
This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules...
I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated,...
I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. The Sirius analysts always have fresh, often counterintuitive approaches to tough problems. When they start speaking, the audience is nodding in agreement and taking notes as fast as they can. We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos,...
I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. The Sirius...
Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for...
Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. The Interactive portion of SXSW – the place where little ol’ Twitter was launched – is rich with opportunity for inventive B2B brands to network, make connections and learn from each other. You need only take a stroll around the...
Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t...
Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several...
Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several ideas, providing a great opportunity to learn from my peers. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. The final day, the attendees regrouped to share with each other the big takeaways from the three days. Some of the key takeaways included:...
Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several ideas, providing a great opportunity to...
