What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing...
What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. And that misconception is often the result of one or several of what I call the 7 Deadly Sins of Social Media Ignorance. Here’s what they are and how you can purge yourself of them. Pride “We’ve done fine without social media, why shift strategies?” The truth is if you’re doing...
What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector....
Millennials: a generation that remains a mystery to governments and businesses. They like Facebook and the Twilight series right? Luckily, I ran into John Della...
Millennials: a generation that remains a mystery to governments and businesses. They like Facebook and the Twilight series right? Luckily, I ran into John Della Volpe yesterday at the 2011 Personal Democracy Forum in New York City. Della Volpe, Director of Polling at the Harvard University Institute of Politics and Managing Director of SocialSphere. At Harvard he began deep research into the Millennial generation. He later founded SocialSphere, a strategy consulting firm that...
Millennials: a generation that remains a mystery to governments and businesses. They like Facebook and the Twilight series right? Luckily, I ran into John Della Volpe yesterday at the 2011...
Always the virtual iconoclast, Danah Boyd, a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably...
Always the virtual iconoclast, Danah Boyd, a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably don’t know what we’re talking about. “No one can actually agree on what privacy means or what it takes to protect privacy in the first place,” Boyd said at the 2011 Personal Democracy Forum in New York City. The problem is that most of the debate around privacy has centered on how businesses and social media use...
Always the virtual iconoclast, Danah Boyd, a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably don’t know what we’re talking about. “No...
I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in,...
I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much. So I invited him to guest post on It’s All About Revenue. I figured we could lean into his youth, and see what we can learn from a rising star in the “digital native” community. Apparently, we can learn a lot. I did. By the way, Chris is a founder at marketing/communications...
I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this...
Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social...
Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. Google, Twitter and Klout all rolled out enhancements designed to make it easier for friends and colleagues to share content with each other. The result is there are three new buttons you should know about. Google +1 Google first rolled out the +1 button, which allows people to visibly give...
Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. Google, Twitter...
If your company uses Facebook to drive online engagement, then you've likely noticed the flurry of enhancements the social media giant has made in recent...
If your company uses Facebook to drive online engagement, then you've likely noticed the flurry of enhancements the social media giant has made in recent months. There's been enough activity to make even the most socially-savvy marketer dizzy. So we turned to the cadre of experts at Involver, a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers. Mike Axinn, Editorial Director at Involver and today's...
If your company uses Facebook to drive online engagement, then you've likely noticed the flurry of enhancements the social media giant has made in recent months. There's been enough activity to make...
Mark March 31st 2011, as the day Twitter joined the one-stop shopping party. That’s because today the micro-blogging platform introduced a direct “Follow”...
Mark March 31st 2011, as the day Twitter joined the one-stop shopping party. That’s because today the micro-blogging platform introduced a direct “Follow” button for businesses and publishers. In the past, if you wanted someone to follow your brand or website’s Twitter stream, they had to follow a two-step process. First, they pushed the Twitter icon on your site. Next, they were redirected to your Twitter page where they had to click the “Follow” button. Twitter is...
Mark March 31st 2011, as the day Twitter joined the one-stop shopping party. That’s because today the micro-blogging platform introduced a direct “Follow” button for businesses and publishers. In the...
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind....
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds. A stealth mode data visualization start-up called Visual.ly is readying to launch and FastCompany recently created an infographic-of-the-day section of its blog. I think a great infographic is an imbalanced equation: the amount of information conveyed is...
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. So we thought we’d round up several videos that inspire us. In our opinion, these are six of the most brilliant uses of video that we've ever seen. The RSA’s Drive - The Surprising...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue...
