From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, "When will brand pages be available?"...
From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, "When will brand pages be available?" Google's answer is today...kind of. (UPDATE: Pages are apparently opening up. Check out the Eloqua page, and follow us for future Google+ news and more.) There's a reason I hedge Google's claim that brand pages are open for business. While the search giant might be announcing the availability to launch a brand page, if...
From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, "When will brand pages be available?" Google's answer is today...kind...
Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google) raising over $700 million, just on the heels of LinkedIn’s IPO success a few...
Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3rd largest since Google). Both companies cater simultaneously to consumers (B2C) and businesses (B2B). It occurred to me it would be interesting to see how online activity, or digital body language, differs between companies that are either B2B or B2C. Traditionally one would think that a pure B2C company...
Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3rd largest since Google). Both...
Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big...
Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. 1. Showing Up to a Webinar with the Wrong Deck Some of us have lived through this. You’ve promoted the webinar to thousands in...
Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed...
Today’s guest post comes courtesy of Marilyn Cox, Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and...
Today’s guest post comes courtesy of Marilyn Cox, Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. We asked her to share some of her post-event action items and she generously obliges below. How do you cram three days worth of content heavy conference information into digestible and communicable action items? You tweet of course! Instead of writing out pages...
Today’s guest post comes courtesy of Marilyn Cox, Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and attended the 2011 Eloqua...
Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden. The...
Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden. The social networking giant scoured locations around Europe and chose the Northern locale for its low temperatures and access to renewable hydropower. While the story conjures up images of Mark Zuckerberg in a parka, the move to put data centers in remote, often chilly, locations isn’t new. The need for cheap, renewable...
Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden. The social networking giant scoured locations...
There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond...
There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach As...
There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m...
What a week! Eloqua Experience wrapped up yesterday, and it was rocking! Quite literally, actually, with 2 earthquakes felt on Thursday. We used the Eloqua...
What a week! Eloqua Experience wrapped up yesterday, and it was rocking! Quite literally, actually, with 2 earthquakes felt on Thursday. We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. Some things we noticed: - The excitement around the keynote announcements was at least 4x stronger than a 4.2 magnitude quake - People tweeted all...
What a week! Eloqua Experience wrapped up yesterday, and it was rocking! Quite literally, actually, with 2 earthquakes felt on Thursday. We used the Eloqua tweet feeder cloud connector to look at the...
Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. “Welcome to the Social Enterprise,” it declared. The sign...
Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. “Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on the minds of attendees and that Salesforce executives would try to answer: “Just what exactly is a social enterprise?” Is a social enterprise a business that’s integrated social media platforms into its marketing and support functions? Is it all about social CRM? Are we talking...
Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. “Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on...
“But we’re in B2B marketing…” Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Jay...
“But we’re in B2B marketing…” Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Jay Baer, the co-author of The Now Revolution, has heard it all before. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make. 1. Assuming Too Much About Your Customers...
“But we’re in B2B marketing…” Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Jay Baer, the co-author of The Now...
