Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers - brand pages! Twitter's Chief Revenue Officer, Adam...
Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers - brand pages! Twitter's Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. So what's beneath the wrapping paper? Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top...
Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers - brand pages! Twitter's Chief Revenue Officer, Adam Bain, told Advertising Age that brand...
My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel. I posted it 17 days ago, and I've had more person-to-person conversations...
My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel. I posted it 17 days ago, and I've had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. more or less ever. Given that I spend most weekends changing diapers or at the Home Depot, I have not felt this cool in some time. Recently, Mashable and Eyetrackshop ran an eye tracking experiment to see what people look at in social profiles and found that:...
My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel. I posted it 17 days ago, and I've had more person-to-person conversations about Kite-surfing in the last 2 weeks...
Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s...
Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s pretty grim when the kitchen is as quiet as the dining room. For B2B marketing professionals, Facebook can be just as bleak. Fan pages so empty the only conversation is between colleagues. But it doesn’t have to be that way. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook...
Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s pretty grim when the kitchen is...
Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend or family member share it with...
Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend or family member share it with you, or did you, by some stroke of luck, just happen upon it? Finding good content online occurs much the same way – search engines are the direct lines to what you’re looking for, social channels are your friendly recommendations, but what about the chance discovery? Well… for that, there’s StumbleUpon. Having content on...
Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend or family member share it with you, or did you, by some stroke of luck,...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. So as you get ready to carve the turkey and pass the mashed potatoes, we outline 8 technologies marketers are grateful to have in their arsenal. 1. Customer Relationship Management (CRM) Systems Imagine everyone you have a personal or professional relationship with sitting down at...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well....
This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. We looked at customers who...
This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. We looked at customers who have been with us for more than 18 months (to ensure that they have reached a steady state) and grouped them by their annual revenue size in a 'small', 'medium', and 'large' buckets. Those customers with under 150 Million in annual revenue exploded in social traffic this summer. What is going on? There may be a few...
This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. We looked at customers who have been with us for more than 18 months...
Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search,...
Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search, video...I could go on. Instead, I figured I would chop all the digital marketing goodness and present you with the most tweetable lines from ad:tech. Enjoy - and tweet away! "Our fundamental belief is that businesses are better off in a connected world," David Fischer, VP of advertising, Facebook. < Tweet this! (Check out...
Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search, video...I could go on. Instead, I figured...
Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social...
Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues. But many marketers might argue it's made the job that much harder. Enter Christian Oestlien, who is heading up the Google+ project. We've written in detail about Google's launch of brand pages this week. But on Wednesday Oestlien took the stage at ad:tech with the...
Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of...
The internet was once a great anonymous playhouse. That's changing as the social media drives the web towards a greater degree of personalization. And that's...
The internet was once a great anonymous playhouse. That's changing as the social media drives the web towards a greater degree of personalization. And that's great news for marketers. That's what David Fischer, Facebook's Vice President of Advertising and Global Operations, told the audience at ad:tech, the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly - 800 million registered users and counting. In...
The internet was once a great anonymous playhouse. That's changing as the social media drives the web towards a greater degree of personalization. And that's great news for marketers. That's...
