Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s...
Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s pretty grim when the kitchen is as quiet as the dining room. For B2B marketing professionals, Facebook can be just as bleak. Fan pages so empty the only conversation is between colleagues. But it doesn’t have to be that way. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook...
Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s pretty grim when the kitchen is...
Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend or family member share it with...
Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend or family member share it with you, or did you, by some stroke of luck, just happen upon it? Finding good content online occurs much the same way – search engines are the direct lines to what you’re looking for, social channels are your friendly recommendations, but what about the chance discovery? Well… for that, there’s StumbleUpon. Having content on...
Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend or family member share it with you, or did you, by some stroke of luck,...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. So as you get ready to carve the turkey and pass the mashed potatoes, we outline 8 technologies marketers are grateful to have in their arsenal. 1. Customer Relationship Management (CRM) Systems Imagine everyone you have a personal or professional relationship with sitting down at...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well....
This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. We looked at customers who...
This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. We looked at customers who have been with us for more than 18 months (to ensure that they have reached a steady state) and grouped them by their annual revenue size in a 'small', 'medium', and 'large' buckets. Those customers with under 150 Million in annual revenue exploded in social traffic this summer. What is going on? There may be a few...
This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. We looked at customers who have been with us for more than 18 months...
Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search,...
Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search, video...I could go on. Instead, I figured I would chop all the digital marketing goodness and present you with the most tweetable lines from ad:tech. Enjoy - and tweet away! "Our fundamental belief is that businesses are better off in a connected world," David Fischer, VP of advertising, Facebook. < Tweet this! (Check out...
Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search, video...I could go on. Instead, I figured...
Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social...
Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues. But many marketers might argue it's made the job that much harder. Enter Christian Oestlien, who is heading up the Google+ project. We've written in detail about Google's launch of brand pages this week. But on Wednesday Oestlien took the stage at ad:tech with the...
Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of...
The internet was once a great anonymous playhouse. That's changing as the social media drives the web towards a greater degree of personalization. And that's...
The internet was once a great anonymous playhouse. That's changing as the social media drives the web towards a greater degree of personalization. And that's great news for marketers. That's what David Fischer, Facebook's Vice President of Advertising and Global Operations, told the audience at ad:tech, the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly - 800 million registered users and counting. In...
The internet was once a great anonymous playhouse. That's changing as the social media drives the web towards a greater degree of personalization. And that's great news for marketers. That's...
From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, "When will brand pages be available?"...
From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, "When will brand pages be available?" Google's answer is today...kind of. (UPDATE: Pages are apparently opening up. Check out the Eloqua page, and follow us for future Google+ news and more.) There's a reason I hedge Google's claim that brand pages are open for business. While the search giant might be announcing the availability to launch a brand page, if...
From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, "When will brand pages be available?" Google's answer is today...kind...
Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google) raising over $700 million, just on the heels of LinkedIn’s IPO success a few...
Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3rd largest since Google). Both companies cater simultaneously to consumers (B2C) and businesses (B2B). It occurred to me it would be interesting to see how online activity, or digital body language, differs between companies that are either B2B or B2C. Traditionally one would think that a pure B2C company...
Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3rd largest since Google). Both...
