How much streaming video do we watch? Lots. I compiled some of Nielsen's reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5...
How much streaming video do we watch? Lots. I compiled some of Nielsen's reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5 of the consistent top-10 sites. The following trends really astounded me: Unique visitors to those sites increased a modest 18% Meanwhile, total videos streamed from those sites doubled from 11 billion to 22 billion in December 2011. That means that the average number of videos watched by each visitor is a whopping 137...
How much streaming video do we watch? Lots. I compiled some of Nielsen's reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5 of the consistent top-10 sites....
If you think everyone is jumping into social advertising, think again. A recent survey of UK marketers at ad:tech London found that 66% were currently running,...
If you think everyone is jumping into social advertising, think again. A recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social advertising. But that’s well below the 85% US marketers who said the same thing to the Pivot Conference and Brian Solis. So why are UK marketers lagging behind? According to Kath Pay, co-Founder of Plan to Engage, the issue is that marketers in the UK and Europe are approaching social with an...
If you think everyone is jumping into social advertising, think again. A recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social...
Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s...
Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. Here I am highlighting the most significant changes for marketers and why it will push many to create Google+ pages, if they haven’t already. Google has served up...
Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google...
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for...
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.” Consumer devices and apps that take off typically do something novel. But novelty is rarely enough. They also need to provide an intuitive, rich and even fun user experience. Those same qualities are now making their way into enterprise apps. Professionals expect the...
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the...
For nearly two years, Altimeter Group principal Jeremiah Owyang has been researching and discussing a new technology category, dubbed Social Media Management...
For nearly two years, Altimeter Group principal Jeremiah Owyang has been researching and discussing a new technology category, dubbed Social Media Management Systems (or SMMS), which he defines as “a software tool that uses business rules and approved employees and partners to manage multiple social media accounts [and] contains features such as governance, workflow, intelligence, and integration capabilities across the enterprise.” He just published his latest free report, A...
For nearly two years, Altimeter Group principal Jeremiah Owyang has been researching and discussing a new technology category, dubbed Social Media Management Systems (or SMMS), which he defines as...
Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no...
Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. But while improving your marketing efforts is a laudable and necessary goal, some resolutions can lead you down a bad road when not completely thought out. Today, we spotlight 7 wholesale New Years resolutions your marketing team should avoid. 1. We’re Going to Pass More Leads to Sales! While a commitment to...
Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. But while improving your...
The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday...
The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. 1. Premium Evernote Subscription: Manage all your ideas, tasks, collaborations, to-do lists and more without limits with a $45 annual subscription to this application. 2. SXSW Interactive Badges: It’s a fact that some of the most transformative businesses have got their start at the annual South By...
The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. 1. Premium Evernote...
If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before...
If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. But if you think about it, every trend that dominated the tech headlines this year – social media, the proliferation of apps, the surging market for mobile devices – owes a debt to the cloud. The birth of the SaaS industry changed the way we approach business. It ushered in an era where organizations are not...
If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. But if you think about it, every...
Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and...
Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness. With the proliferation of the Web, brands started pushing contests online. And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter. If you’re thinking about pursuing a contest of your own, we provide four examples of online contests you can derive...
Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness. With...
