Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s...
Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. Here I am highlighting the most significant changes for marketers and why it will push many to create Google+ pages, if they haven’t already. Google has served up...
Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google...
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for...
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.” Consumer devices and apps that take off typically do something novel. But novelty is rarely enough. They also need to provide an intuitive, rich and even fun user experience. Those same qualities are now making their way into enterprise apps. Professionals expect the...
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the...
For nearly two years, Altimeter Group principal Jeremiah Owyang has been researching and discussing a new technology category, dubbed Social Media Management...
For nearly two years, Altimeter Group principal Jeremiah Owyang has been researching and discussing a new technology category, dubbed Social Media Management Systems (or SMMS), which he defines as “a software tool that uses business rules and approved employees and partners to manage multiple social media accounts [and] contains features such as governance, workflow, intelligence, and integration capabilities across the enterprise.” He just published his latest free report, A...
For nearly two years, Altimeter Group principal Jeremiah Owyang has been researching and discussing a new technology category, dubbed Social Media Management Systems (or SMMS), which he defines as...
Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no...
Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. But while improving your marketing efforts is a laudable and necessary goal, some resolutions can lead you down a bad road when not completely thought out. Today, we spotlight 7 wholesale New Years resolutions your marketing team should avoid. 1. We’re Going to Pass More Leads to Sales! While a commitment to...
Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. But while improving your...
The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday...
The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. 1. Premium Evernote Subscription: Manage all your ideas, tasks, collaborations, to-do lists and more without limits with a $45 annual subscription to this application. 2. SXSW Interactive Badges: It’s a fact that some of the most transformative businesses have got their start at the annual South By...
The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. 1. Premium Evernote...
If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before...
If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. But if you think about it, every trend that dominated the tech headlines this year – social media, the proliferation of apps, the surging market for mobile devices – owes a debt to the cloud. The birth of the SaaS industry changed the way we approach business. It ushered in an era where organizations are not...
If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. But if you think about it, every...
Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and...
Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness. With the proliferation of the Web, brands started pushing contests online. And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter. If you’re thinking about pursuing a contest of your own, we provide four examples of online contests you can derive...
Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness. With...
Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers - brand pages! Twitter's Chief Revenue Officer, Adam...
Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers - brand pages! Twitter's Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. So what's beneath the wrapping paper? Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top...
Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers - brand pages! Twitter's Chief Revenue Officer, Adam Bain, told Advertising Age that brand...
My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel. I posted it 17 days ago, and I've had more person-to-person conversations...
My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel. I posted it 17 days ago, and I've had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. more or less ever. Given that I spend most weekends changing diapers or at the Home Depot, I have not felt this cool in some time. Recently, Mashable and Eyetrackshop ran an eye tracking experiment to see what people look at in social profiles and found that:...
My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel. I posted it 17 days ago, and I've had more person-to-person conversations about Kite-surfing in the last 2 weeks...
