The primary benefit of social media for marketing has always been the ability to reach audiences where they spent the most time. Therefore, social media helped achieve traffic and lead generation goals. In reality, though, social media does so much more for marketing than that. Here are six lesser known benefits.
Despite COVID-19 pausing play, the San Francisco Giants, Golden State Warriors, and Phoenix Suns are finding ways to keep fans engaged with social media and marketing automation like Oracle Eloqua that helps their outreach campaigns.
ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d see with either alone.
When dealing with a social media crisis, brands need to have their CEOs up and center ready to handle it. Those that do well under duress will inspire confidence in customers and those that don't risk damage to their brand name.
As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, a CMO's marketing strategy must keep up with the latest trends. Watch the way that social media marketing is changing in these seven simple, yet profound ways.
While it might be unrealistic for all brands to have someone monitoring their social media presence on a 24/7 basis, it is realistic to assume that during “mission critical” moments, there will be someone monitoring the company’s social media accounts with the ability to make changes on the fly. That is perhaps the single best way to let fans and followers know that you are thinking about them and doing everything possible to create a real-time feedback mechanism between them...