The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “social selling” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems. Now, it’s been used for everything from turning “cold leads” into “hot leads” and for helping members of a sales team craft their marketing messages. Here are few do’s and don’ts of how to do it right.
Influencer marketing is a mutually beneficial relationship where you expose your brand to a new audience and the influencer does the same. You can expand your reach and build more creditability with the help of an influencer to engage and convert more customers.
Some of the more popular and traditional marketing strategies might plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see better results, it might be time to reach for some unconventional (often called guerilla) marketing tactics. Doing so requires a focus on creativity and resourcefulness to reduce your marketing budget while boosting your ROI. Here are eight unconventional marketing tactics you might...
CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use. To cultivate a loyal following for your brand on Instagram, consider these marketing strategies that some of the most popular brands and CMOs use that include influencer marketing, live videos, hashtags, and more.
Many areas of digital media can overlap and create synergies between each other, such as content marketing and social media. Two seemingly disparate areas, these efforts both involve using stories and personality to engage consumers and get them invested in a brand. Using them in tandem — and building one off the other — can result in big wins in terms of both cost savings and audience impact.
These four steps put you well on your way to building lasting and productive relationships with online social media influencers. As long as you are looking for ways to make them feel special and offer them real value, you will be able to build strong relationships. And, in a best-case scenario, those relationships will lead to new sales as they tell their friends and followers about your company’s products.
More than ever before, data is driving marketing strategy, tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media. It’s in this information that a business can learn more about their audience, especially on sites like Twitter, Facebook, and Instagram where there is more sharing than on other channels.
While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base in 2019.