ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d see with either alone.
When dealing with a social media crisis, brands need to have their CEOs up and center ready to handle it. Those that do well under duress will inspire confidence in customers and those that don't risk damage to their brand name.
As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, a CMO's marketing strategy must keep up with the latest trends. Watch the way that social media marketing is changing in these seven simple, yet profound ways.
While it might be unrealistic for all brands to have someone monitoring their social media presence on a 24/7 basis, it is realistic to assume that during “mission critical” moments, there will be someone monitoring the company’s social media accounts with the ability to make changes on the fly. That is perhaps the single best way to let fans and followers know that you are thinking about them and doing everything possible to create a real-time feedback mechanism between them...
Before you decide to allocate a huge chunk of your digital advertising spend to influencer marketing, it’s worth doing some initial due diligence. It's too easy to buy fans and followers nowadays. If you're going to do influencer marketing, make sure you do it right.
For many brands and small business owners, it might be tempting to dismiss emojis as frivolous, capricious and even a little un-businesslike. But here’s the thing: brands and business ignore emojis at their own risk. Emojis can actually open up a lot of new opportunities for businesses to connect better with their customers, prospects, and employees. Find out how.
The key goal of account-based marketing (ABM) is to deliver specific messages and offers to specific accounts. Instead of a one-size-fits-all marketing messages of traditional marketing, the new world of ABM promises highly tailored and personalized messages that respond to customer pain points, goals, motivations and interests. It’s perhaps no surprise, then, that marketers have embraced social media as a key part of their overall ABM marketing strategies. After all, it’s on...