When dealing with a social media crisis, brands need to have their CEOs up and center ready to handle it. Those that do well under duress will inspire confidence in customers and those that don't risk damage to their brand name.
As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, a CMO's marketing strategy must keep up with the latest trends. Watch the way that social media marketing is changing in these seven simple, yet profound ways.
While it might be unrealistic for all brands to have someone monitoring their social media presence on a 24/7 basis, it is realistic to assume that during “mission critical” moments, there will be someone monitoring the company’s social media accounts with the ability to make changes on the fly. That is perhaps the single best way to let fans and followers know that you are thinking about them and doing everything possible to create a real-time feedback mechanism between them...
Before you decide to allocate a huge chunk of your digital advertising spend to influencer marketing, it’s worth doing some initial due diligence. It's too easy to buy fans and followers nowadays. If you're going to do influencer marketing, make sure you do it right.
For many brands and small business owners, it might be tempting to dismiss emojis as frivolous, capricious and even a little un-businesslike. But here’s the thing: brands and business ignore emojis at their own risk. Emojis can actually open up a lot of new opportunities for businesses to connect better with their customers, prospects, and employees. Find out how.
The key goal of account-based marketing (ABM) is to deliver specific messages and offers to specific accounts. Instead of a one-size-fits-all marketing messages of traditional marketing, the new world of ABM promises highly tailored and personalized messages that respond to customer pain points, goals, motivations and interests. It’s perhaps no surprise, then, that marketers have embraced social media as a key part of their overall ABM marketing strategies. After all, it’s on...
One of the best reasons to use social media and other online platforms as a business is to engage with your audience. You get immediate feedback and love for your products and services. However, there’s always bad with the good. Some of those comments may also be negative, threatening, and derogatory toward your products, your brand, or your team. but how do you know if you're dealing with a troll or just an unsatisfied customer? What do you do? Read on to find out.
The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “social selling” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems. Now, it’s been used for everything from turning “cold leads” into “hot leads” and for helping members of a sales team craft their marketing messages. Here are few do’s and don’ts of how to do it right.