Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup. That’s to say, not at all.
But people have come to realize that, at some point, the networks they turn to for job hunting, friend making, and thought sharing need to generate revenue in order to survive. So an uneasy peace was struck between members, networks and advertisers. “We’ll tolerate your social media advertisements,” people seemed to say, “provided they respect our community.”
Smart marketers recognize that social advertising is a unique beast. Many of the practices that have worked in traditional media channels are verboten on the social Web. Really smart advertisers also recognize, that social advertising offers them access and insights that mainstream outlets could never provide. The challenge then becomes how to create a social media advertisement that satisfies both audiences.
Enter The Grande Guide to Social Advertising, the seventh entry in our award-winning series of e-books. In this guide, author Leslie Poston explores best practices (and hidden traps) in social advertising. The e-book details the packages available from Twitter, Facebook, SlideShare, LinkedIn and geosocial networks, including Gowalla and Foursquare. It also predicts what’s next in the industry.
If you are interested in engaging the savvy, elusive social media participant, download our guide to social advertising. Or, alternatively, you can leaf through our SlideShare file below.