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Shop.org Summit is Here! It’s Time to Get Sophisticated With A/B Testing

Choice, channels and convenience are three factors that enhance the online shopping experience, according to a new report from ComScore. That sounds right to us. Just look at how the shopping experience has evolved over time. Once it was an experience ruled by massive retailers with brick-and-mortar stores as the primary channel for foot traffic and sales. Now, thanks to the development of new technologies and the rapid growth in device adoption, global ecommerce sales are expected to top $1.2 trillion in 2013 – a 17.1 percent increase over 2012.

Because the face of shopping will never be the same again, the Annual Shop.org Summit is a must-attend event for us. Over the course of three days, thousands of the industry’s brightest brand marketers, digital specialists and ecommerce experts will convene in Chicago to share, debate, network and learn about new technologies, industry trends, consumer demands and much more. What’s the value of a holistic digital strategy, as opposed to digital tactics? What are this year’s big ideas that could change the retail shopping game? What brands are leading the pack in digital innovation, and which ones are struggling to inspire and delight consumers? These are just a few of the questions our US team hopes – and looks forward – to uncovering.

When our team isn’t listening and learning from all of the panel sessions and workshops, you can visit us at Booth #219. Take some time to understand the difference and impact of a holistic, 360-degree digital strategy, as opposed to a tactical, project-style approach to online testing, personalization and cross-channel optimization. Because research is a key component of how we advise brands to grow their digital strategies, we will soon be launching our next piece of research – Branchless Banking: A New Era of Online and Mobile Banking.

Just because Shop.org wraps up doesn’t mean the listening and learning has to stop too. We’re excited to announce the launch of our brand new Maxymiser Workshop series – our first stop on our cross-country tour is none other than Chicago. Join us on Thursday, October 3rd for an intimate, hands-on workshop – Getting Sophisticated With A/B Testing. Hosted by our own Director of Demand Generation Jeff Soriano, better known around our halls as the “analytics master,” this workshop will empower brand and digital marketers to create valuable primary and secondary conversion goals, use testing data to create segments and personalization criteria, as well as implement A/B tests in a mobile world. Plus, you’ll hear real-life examples of sophisticated A/B testing from Brady Corporation’s online marketing and conversion expert, Gwen Lafleur.

As always, we will be sharing interesting snippets, insights, trends observed, photos and videos from the event on our Twitter and Facebook pages, using the hashtag #shoporg13.

If you can’t spend an extra day in Chicago to attend our Maxymiser Workshop, don’t worry – you can follow all of the live action on Twitter using the hashtag #MaxLessons.

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