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Shipping, storytelling and silence: 3 keys for retailers this holiday season

Steve Olenski
Master Principal Sales Architect

Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?'

Well, lucky for you I have the answer. Holiday eBook capture 1

We recently released a new eBook entitled How Retail Marketers Can Jingle All The Way This Holiday Season. It is chock full of great tips and tricks for retailers this coming holiday season.

And part of the book includes sections on, you guessed it: shipping, storytelling and silence.

To be precise:

  • ON COMET! ON CUPID!:
    Shipping and delivery excellence
  • ‘TWAS THE NIGHT BEFORE CHRISTMAS:
    Brands as storytellers
  • HARK THE HERALDS:
    Listen to your customers

Alright we know the word "silence" is nowhere to be found above but hey, when it comes to listening, whats's more important than silence?

Here's an excerpt of each:

ON COMET! ON CUPID!:
Shipping and delivery excellence

"When customers make a purchase, they’re only going to be happy and return for a second transaction if they receive their products in time for the holidays. 34 percent of customers said timely delivery impacts their satisfaction. Beyond delivering products on time, brands need to be transparent about when customers can expect their products—before and after a purchase is made."

‘TWAS THE NIGHT BEFORE CHRISTMAS:
Brands as storytellers

"Brands connect with customers by showing they care. Forming a marketing strategy around how customers behave and interact with a brand is integral to its success. Through storytelling, marketers must don the customer’s hat in order to consider how to position their products and services in accordance with the customer’s wants and needs."

HARK THE HERALDS:
Listen to your customers

"Listening to purchase intent is especially important during the holidays because the time between when customers express interest in a product and when they make a purchase is much shorter, says Ryan Hofmann,  Director, Retail Industry Solutions, Oracle Marketing Cloud. During the rest of the year, customers may take days or weeks to consider a purchase, but during the holidays, that time period is condensed to minutes and hours."

Tip of the Snowman

The above is merely a tip of the snowman, as it were for there is a world of other invaluable insights in our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season.

So don't be a scrooge, download your copy today.

Main image source: 999images.com

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