Earlier today, we announced the global availability for our Self-Service Portal for Data Delivery. This portal is aimed and providing easy data delivery capabilities specifically geared for any Application Partner – one pre-integrated into the Oracle Data Management Platform (Oracle DMP), or someone new. This feature’s goal is to bring more efficiency and speed to the data activation process through ecosystem partners for our DMP customers.
Keeping in mind that to enable effective, meaningful marketing means operating at the speed of light in some cases. And, to enable near real-time messaging coordination also means that your partners and applications need instant ability to use and activate data when they want to and with whom they want and need to.
Easily select from a pre-integrated list of App Partners or add your own from our self-service interface.
With this key release we’re affording even more ecosystem partners to easily take advantage of fast data activation AND also enabling choice for our customers who may want to activate their data with a new partner. So now our customers, and their media partners, can build out their own custom integrations with the Oracle DMP based on their unique needs and timelines – not ours. Our customers and partners control the execution of the integration between the platforms, enabling the Oracle DMP to then deliver data in the most efficient manner required. Thus ending the cycle of dependence on full service capabilities if timing is of utmost importance. And, with the Application Partner managing the integration, timelines are expedited and the audience data you want and need is available as fast as you need through the partner of your choice.
For more information about this and other new features, here's our latest press release.