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  • April 5, 2011

Season Finale: Presidents' Day 2011

A look back on seasonal trends, email activity and standout B2C marketing:

Start to finish: The first reference to Presidents’ Day was on Feb. 3. The final reference was on Feb. 28.

The biggest day for Presidents’ Day emails was Friday, Feb. 18. Retailers sent the majority of their Presidents’ Day-themed emails after Feb. 18.

Click to view the Presidents’ Day 2011 retail email distribution curve larger

Most interesting emails: Urban Outfitters pays homage to the iconic Obama “Hope” campaign poster in Feb. 18 and 20 emails.

Click to view this Feb. 18, 2011 Urban Outfitters email full-sized Click to view this Feb. 20 Urban Outfitters email full-sized

Using the subject line “44 Presidents / 44 Styles / 44% Off + FREE Shipping Every Day‏,” Gap played off the fact that Obama is our 44th president, offering up to 44% off on 44 styles in this Feb. 18 email.

Click to view this Feb. 18, 2011 Gap email full-sized

And Bluefly used the Mount Rushmore presidents in this 4-email series.

Click to view this Feb. 18, 2011 Bluefly email full-sized Click to view this Feb. 19, 2011 Bluefly email full-sized
Click to view this Feb. 20, 2011 Bluefly email full-sized Click to view this Feb. 21, 2011 Bluefly email full-sized

Standout subject lines:
Furniture.com, 2/22 — Balance Your Budget with Our Presidents' Day Sale -- Extended!‏
Staples, 2/22 — There's still time to put some presidents back in your pocket!
Toys “R” Us, 2/21 — Presidents’ Day Cyber Sale! Save up to 20% on Hundreds of Toys PLUS Free Shipping‏

Explore Presidents’ Day tag.
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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