A look back on seasonal trends, email activity and standout B2C marketing:
Start to finish: The first reference to Presidents’ Day was on Feb. 3. The final reference was on Feb. 28.
The biggest day for Presidents’ Day emails was Friday, Feb. 18. Retailers sent the majority of their Presidents’ Day-themed emails after Feb. 18.
Most interesting emails: Urban Outfitters pays homage to the iconic Obama “Hope” campaign poster in Feb. 18 and 20 emails.
Using the subject line “44 Presidents / 44 Styles / 44% Off + FREE Shipping Every Day,” Gap played off the fact that Obama is our 44th president, offering up to 44% off on 44 styles in this Feb. 18 email.
And Bluefly used the Mount Rushmore presidents in this 4-email series.
Standout subject lines:
Furniture.com, 2/22 — Balance Your Budget with Our Presidents' Day Sale -- Extended!
Staples, 2/22 — There's still time to put some presidents back in your pocket!
Toys “R” Us, 2/21 — Presidents’ Day Cyber Sale! Save up to 20% on Hundreds of Toys PLUS Free Shipping
Explore Presidents’ Day tag.
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