A look back on seasonal trends, email activity and standout B2C marketing:
Start to finish: The first reference to Memorial Day was on May 5 by Sam’s Club. The final reference was on May 29 from Ross-Simons.
The distribution curve: The biggest days for Memorial Day emails were Memorial Day itself, Monday, May 26, followed closely by Friday, May 23. Retailers sent the majority of Memorial Day-themed emails after May 22.
Standout subject lines:
Office Depot, 5/28 — Memorial Day Week Sale-a-Bration
Lands’ End, 5/19 — Ready, set, summer! Shop by today for Memorial Day
KB Toys, 5/15 — Shop Our Fun Memorial Day Ideas
Subject lines that stand out for the wrong reasons:
CompUSA, 5/26 — Memoiral Day Only - Acer 22" LCD $219 - Lenovo Dual-Core Laptop $499 & More
They misspelled “Memorial.”
Explore Memorial Day tag.
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive