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  • October 6, 2011

Season Finale: Labor Day 2011

A look back on seasonal trends, email activity and standout B2C marketing:

Start to finish: The first reference to Labor Day was on Aug. 8. The final reference was on Sept. 9.

The biggest day for Labor Day emails was Sunday, Sept. 4, followed closely by Labor Day itself, Monday, Sept. 5. Retailers sent the majority of their Labor Day-themed emails after Sept. 1.

Click to view the Labor Day 2011 retail email distribution curve larger

Most interesting emails: In a Sept. 4 email, Buy.com broke from their usual email design to ask subscribers about their holiday weekend plans. They presented four activities and then related their products to those activities. It’s an approach that’s similar to how some retailers match New Year resolutions with products to help achieve those goals.

Click to view this Sept. 4, 2011 Buy.com email full-sized

Noteworthy trend: There continues to be a “Made in the USA” messaging trend around the patriotic holidays—particularly around the 4th of July, but also around Memorial Day, Veterans Day and Labor Day. This Aug. 30 Drs. Foster & Smith email is part of this messaging trend.

Click to view this Aug. 30, 2011 Drs. Foster & Smith email full-sized

Standout subject lines:
Drs. Foster & Smith, 8/30 — SALE - Celebrate Labor Day with USA-Made Pet Supplies!
GameStop, 9/3 — No Labor, All Play at GameStop
Spiegel, 9/3 — A Labor (Day) of Love: Take 30% OFF your order of $100+
The Company Store, 9/5 — Labor Day Sale | Sleep In With 15% Off Your Entire Order!

Read previous Labor Day Season Finales: 2010, 2009, 2008, 2007, 2006

Explore Labor Day tag.
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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