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  • September 30, 2009

Season Finale: Labor Day 2009

A look back on seasonal trends, email activity and standout B2C marketing:

Start to finish: The first reference to Labor Day was on Aug. 3 by 1-800-Flowers. The final reference was on Sept. 11.

The distribution curve: The biggest day for Labor Day emails was Saturday, Sept. 5. Retailers sent the majority of their Labor Day-themed emails after Sept. 3.

Click to view the 2009 Labor Day retail email distribution curve larger

Standout subject lines:
Bluefly, 9/7 — LAST DAY: Extra 25% Off LABOR DAY SALE – Now Up To 80% Off!
Newegg, 9/7 — Happy Labor Day! Today's Shell Shocker Encore Deal Preview‏

Subject lines that stand out for the wrong reasons:
Linens ’n Things, 9/11 — Post Labor Savings Up to 54% Off!
These are savings only for women who have just had babies? Surely they meant “Post-Labor Day Savings.”

Read previous Labor Day Season Finales: 2008, 2007, 2006

Explore Labor Day tag.
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