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  • October 27, 2009

Season Finale: Columbus Day 2009

A look back on seasonal trends, email activity and standout B2C marketing:

Start to finish: The first reference to Columbus Day was on Sept. 28 by 1-800-Flowers.com. The final reference was on Columbus Day, Oct. 12.

The distribution curve: The biggest day for Columbus Day emails was Sunday, Oct. 11. Retailers sent the majority of their Columbus Day -themed emails after Oct. 9.

Click to view the Columbus Day 2009 retail email distribution curve larger

Standout subject lines:
Staples, 10/9 — Save like it's 1492!
Bluefly, 10/11 — New World, New Dress! EXTRA 15% OFF DRESSES!
Harry & David, 10/8 — Columbus Day: 14.92% OFF Moose Munch Collections - Online ONLY‏
Chadwick’s, 10/11 — Columbus Day CLEARANCE! (Who will get the 6.99 shirts?)

Subject lines that stand out for the wrong reasons:
Bluefly, 10/9 — Extra 15% Off Coats Today Only – Thank You Columbus!
This subject line needs a comma after “You” because it’s addressing Columbus.

Read previous Columbus Day Season Finales: 2008, 2007

Explore Columbus Day tag.
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