Modern Marketing Blog

Can Sales Grow Your Marketing Database? [Chart]

March 25, 2012 By: Michelle McGinnis

Marketers never stop worrying about growing the size of their contact database. A marketer can produce fantastic pieces of content and run amazing events to grow their database, and yet completely miss an obvious avenue to grow their reach.

What if every salesperson in your organization could be helping you grow your reach this very instant?

Sales Enablement tools (as we like to call them at Eloqua) are an effective and convenient way to provide your Sales Team with marketing collateral that they can send to prospects. The subtle benefit in providing Sales with all this great collateral, is that it also adds those contacts and their activity back into your database, growing your marketable reach.sales-enablement

We looked at customers who grew their database the most in the past six months, and we noticed that organizations who had even a few sales people using these tools grew their reach much faster than those who did not use these tools at all.  Companies with more than 10 salespeople sending email templates were growing their reach substantially faster at 7.5% per month!

Arming your sales team with marketing collateral not only improves their efficiency - it helps you achieve your goals, too.

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