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The latest in marketing strategy, technology, and innovation.

Retail marketers, be sure to deck the halls this holiday season

Steve Olenski
Master Principal Sales Architect

Raise your hand if you have ever decked any hall with anything, let alone boughs of holly. Yes, I realize it is a holiday favorite but the whole "decking the halls" thing never really made sense to me.

But I digress...

The reason I used that term in the title is because it is derived directly from our new eBook, How Retail Marketers Can Jingle All The Way This Holiday SeasonHoliday eBook capture 1

Before I get to that, however, a little refresher course if I may as we have dived into other parts of this eBook over the past few days.

Ok, as for today's post and the whole "decking" topic.

Here's the next three chapters of the eBook we'll cover today followed by an excerpt of each:

  • DECK THE HALLS:
    Get visual
  • CARROTS AND COOKIES:
    Make it snack-worthy on mobile devices
  • MAKING A LIST, CHECKING IT TWICE:
    Prioritize push notifications and apps

DECK THE HALLS:
Get visual

"A majority of viral social conversations tap into visuals, with YouTube traffic increasing 66 percent last holiday season. YouTube, Instagram, Pinterest and even Facebook and Twitter show the promise of incorporating visual components into every campaign."

CARROTS AND COOKIES:
Make it snack-worthy on mobile devices

"In an always connected, always on world, marketers are tapping into the promise of mobile by sending customers discounts and store information on their smartphones. More than half of brands say that mobile marketing is one of their top priorities in 2014. And for good reason: the 2014 holiday season is predicted to account for more than 25 percent of total e-commerce revenue."

MAKING A LIST, CHECKING IT TWICE:
Prioritize push notifications and apps

"Push notifications depend on customers installing the retailers’ apps, and data shows that customers are increasingly downloading retailer-specific apps. Forty percent of customers downloaded them in 2013, and 45 percent have been projected to download them in 2014. With an increased number of apps, customers are also spending more time in the apps instead of on mobile web."

Jingle Some Bells...

... and download the entire eBook today. It will make your spirit bright for sure.

Main image source: blog.marketamerica.com

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