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Retail marketers, Santa's got a new helper

Steve Olenski
Master Principal Sales Architect

In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only Santa's new helper but also bringing mobile shoppers to stores, counting down to the holidays and technology, planning and data collection.

However, before that fun can begin, here's a quick recap of the previous three posts:

Ok now that that's out of the way, here's what we'll cover today in a little more detail:

Think of tablets as the new desktops

"Last year, tablets were more successful at driving sales even though mobile phones drove more site traffic. That trend aligns with an overall tendency of customers to use smartphones mainly for research and tablets more for completing a purchase."

Bring mobile shoppers to stores

"This trend of “webrooming,” where customers research a product before making a purchase, highlights the importance of tying together the digital and in-store experiences. Marketers should consider outfitting store associates with the technology and skills to connect emotionally with customers and drive future purchases using e-receipts and in-store kiosks."


"Here are some important days and innovative tactics for the holiday push:

  • BLACK NOVEMBER, which starts as early as October 31, and many marketers will focus on gifts.
  • THANKSGIVING WEEKEND, Black Friday can bring a hectic in-store experience, which is why some stores are providing a Black Friday store map in their email newsletters.

Technology, planning and data collection

"The holidays are a time for marketers to let their best messages and marketing sparkle. To earn customer loyalty, marketers are creating an emotional connection by bridging the in-store and digital experiences and delivering messages that customers want to receive on the right device."

Don't Wait, Act Now!

Sure that's a very cheesy line. Of course it is. But, it also ties in perfectly for this theme as it is a tried and true retail call to action.

So... don't wait, act now and download your copy of How Retail Marketers Can Jingle All The Way This Holiday Season today! 

Main image source: photo.elsoar.com

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