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  • January 8, 2008

Retail Email Year-End Trends for 2007: Executive Summary

This 9-page reportlet includes a variety of stats about retail email marketing during 2007, including…
>> RetailEmail Index 2007 Reading
>> Annual and Monthly Average Email Volumes
>> The Most Popular Retail Email Days of the Week: Annual and by Quarter
>> The 20 Most Popular Retail Email Days of the Year
>> Selling Season Windows: Timing and Duration

For instance, one of the nuggets revealed is that Cyber Monday was the biggest retail email day of the year, with 68% of the top online retailers sending at least one promotional email on Nov. 26. Last year Cyber Monday had been the sixth most popular day of the year to send retail emails. Another stat included in the report is that retailers each sent on average 7.9 emails per month during 2007.

For all the stats, visit the eec’s Whitepaper Room and download “Retail Email Year-End Trends for 2007,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
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