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  • April 12, 2007

Retail Email Meets Web 2.0: Executive Summary

Major retailers are increasingly making use of Web 2.0 tools like video, blogs, RSS, social content sites and wireless delivery for their email campaigns. This Reportlet discusses ways in which major online retailers—including Alibris, Buy.com, eBags, Petco, TigerDirect and others—are using these tools in their emails, and includes creative examples.

Available via the EEC’s Whitepaper Room, this Reportlet is free for EEC members and available for a nominal charge to non-members. Click here to get “Retail Email Meets Web 2.0” from the Whitepaper Room and click here to learn more about becoming a member of the Email Experience Council.

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