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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • July 9, 2012

Responsys Interact 2012 EMEA: Thanks for Joining Us!

A week ago, we welcomed 400 marketing professionals to Responsys Interact 2012 EMEA in London. Attendees came to share and learn New School Marketing techniques, and were treated to a wide range of inspirational keynotes, educational breakout sessions and unique evening entertainment. Now that the dust has settled, here's a look back at just a few highlights of Responsys Interact 2012 EMEA.

10 Dan Springer.jpgOpening the show - Responsys CEO Dan Springer started the day by welcoming all of our attendees and prefacing the day ahead. Soon after, our SVP of Professional Services, Ed Henrich, took the stage to talk about how some of the world's most innovative companies are leading the pack when it comes to relationships and targeting. The customer lifecycle is changing and more and more of our daily lives are being conducted online, so the way we build relationships with customers has to change to reflect this.

An Olympic legend - Sir Steve Redgrave wowed our Interact audience with an inspiring talk about the struggles that went into winning his record-equalling five gold medals. He talked about the hours and hours of gruelling training, the microscopic detail involved in his preparation and the sacrifices required from him and his family. Sir Steve also offered some practical advice that helped him and his team during their training to hit a specific gold medal time. In this Olympic year, Sir Steve was the perfect speaker to inspire the Interact audience to succeed. He was also kind enough to sign some official London 2012 Olympics books, so the first 20 lucky attendees to check in at Interact on Foursquare won a great prize to remember their Interact experience.

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The One brand: changing the world - Duncan Goose is on a mission to change the world. He told a captivated Interact audience how the idea for the One brand came about, and how the brand is helping disadvantaged people in Africa to lead new lives. Duncan's passion really came across in his keynote, and after his time on stage Responsys' Simon Robinson pledged that Responsys would match each and every donation received by the One brand at Interact, not one-for-one but tenfold.

Customer speakers - We were proud to have 13 of our customers sharing new school marketing techniques and success stories with the Interact attendees. There were some great keynotes and breakout sessions throughout the day from Johnson & Johnson, MetLife, Lufthansa, The Daily Mail, TomTom, RS Components, Vouchercodes.co.uk, Mothercare, JD Williams, Waitrose, B&Q, and Saxo Bank. Thank you to all of our speakers for agreeing to share your knowledge and experience to help us all become better marketers.

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Innovation is the name of the game - Anthony Mullen, a senior analyst from Forrester Research, gave a hugely entertaining keynote in which he talked about innovation, both good and bad! Anthony told the audience how important it is to keep moving forward, and to innovate constantly in order to succeed. The key to innovation now is speed, and Anthony spoke about the importance of a timely launch. You might not have all the features ready that you want in the final version: so what? Launch what you have, and add new features and tweak the product over time. This is the new model for staying ahead of the competition, as evidenced by Anthony's intriguing and well-chosen case studies.

 

Afternoon breakouts - With so much going on in the afternoon, it would be impossible to pick a favourite session. But perhaps the busiest was Responsys' Kevin Palmer's breakout on email optimisation. With standing room only in the suite, Kevin's session focused on how brands can make sure that their email campaigns display properly on all mobile devices. Emails that are not optimised for a particular handset are a missed opportunity, a point reinforced by excellent practical advice from Saxo Bank's Hans Peter Mogensen and Christina Rind from Magnetix.

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It's not all work, work, work - After a day packed with New School Marketing best practice, there was a full program of evening entertainment. All of the acts centered on an "urban" theme, with football skills artists, a performance from up-and-coming girl band The Boxettes, and stunt riders flinging their bikes all around the stage (and over some very nervous looking members of the band!) All this plus a computerised graffiti wall for attendees to show off their creative talents, a close-up magician, and a big screen showing the crunch Germany vs Italy Euro 2012 football match!

All in all, it was a brilliant day. Who's looking forward to next year already?

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For more photos from Interact, check out our Facebook page: www.facebook.com/responsys

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