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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • August 15, 2013

Responsys Director of Creative Services named a young marketing luminary

Wacarra Yeomans, our very own – and totally awesome – Director of Creative Services, has been recognized by Direct Marketing News as a winner in the 2013 40 Under 40 awards!

These awards honor young marketing luminaries, under the age of 40, that have already left an indelible mark within their organizations and on the marketing industry as a whole. According to Direct Marketing News, winners have “launched initiatives that have helped to significantly grow their companies; wowed clients with creative or strategic plans that have made a major impact on those clients’ businesses; and influenced the industry in numerous ways—from enhancing the core elements of direct marketing, to advancing measurement, to guiding their company and clients on mastering new technologies, and much more.”

Since entering the marketing industry just under a decade ago, Wacarra has consistently conceptualized and pushed forward innovations that have helped hundreds of clients – some of the world’s most accomplished marketers – adopt an orchestrated approach to delivering individualized marketing messages across the digital channels. Her creativity, passion for innovation and commitment to mentorship are admired throughout Responsys.

"I am incredibly humbled by this honor and I owe a lot of my success to the high-caliber people I'm surrounded by at Responsys," said Wacarra. "I have an incredible team that pushes themselves to drive our client's business forward through innovative, orchestrated, cross-channel marketing. The leadership team has provided me with huge opportunities to find new ways to serve our clients, while encouraging creative problem solving, big thinking and constant learning."

Direct Marketing News is hosting an awards ceremony to honor the 2013 40 Under 40 winners on Wednesday, September 25 at the Dream Downtown hotel in New York. Full profiles of the winners will run in the November issue of Direct Marketing News and online. A complete list of the winners can be found here.

From all of us at Responsys, congrats Wacarra!

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