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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • March 29, 2013

Responsys + charity: water on #WorldWaterDay

Did you know that in Africa alone, people spend 40 billion hours every year walking to get drinking water for their families? Women and children usually bear the burden of water collection, walking miles to the nearest source, which is unprotected and likely to make them sick. And the walk alone is dangerous, leaving them vulnerable to harassment and assault. It may seem simple, but with safe water nearby, women are free to improve their lives, kids get educations, and ultimately the entire community wins.

In honor of World Water Day, a group of Responsys employees decided to support our customer charity: water in its effort to solve the world’s water crisis. It’s our way of saying thanks for the clean water we’re lucky to have pouring out of our taps and spreading awareness for the 800 million people around the world who are still – in 2013 – living without access to clean water.

So what did we do? Responsys employees in our San Francisco office hosted a Waterwalk. Fifty-five employees did the walk, carrying two jerry cans of water (each at 40 pounds when full) to show solidarity with those who must walk miles every day to get access to water. Plus, for every employee that walked, Responsys donated to charity: water. While the cause is serious, the group certainly got rather goofy with some employees dancing, skipping, running and even hula hooping (!!) while doing their walks.

This year, we are also supporting charity: water’s birthday pledge program. The birthday pledge means that instead of birthday presents, you ask your family and friends to donate to clean water. charity: water will then use 100% of the money you raise to fund clean water projects.  For the next 12 months, every Responsys employee that decides to donate their birthday will receive a Responsys donation of $50 to kick off their campaign.

Clean water is just one of the causes we care about at Responsys. What causes do you support?

By the way, we’re incredibly excited to welcome Paull Young, Director of Digital for charity: water, as a keynote speaker at Interact 2013. He will connect us with the water projects that last year’s Interact attendees helped fund and inspire us with how digital marketing fueled charity: water’s most successful fundraising campaign. Check out the Interact agenda  and the Q&A Paull did with us before Interact 2012.

Check out more pictures from the Waterwalk on our Facebook page.

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