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Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Saturday, December 21, 2013

Author: Kevin Akeroyd

Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Responsys will join Oracle Eloqua, Oracle Social Marketing, as well as Compendium’s content marketing solution, as a part of the Oracle Marketing Cloud.

We’ve long talked about the many hats marketers wear, as well as the “limited resources” and “budgetary concerns” that test the marketing leader's ingenuity. Beyond these ever-present challenges, there is a greater, more vital concern: Marketing has greater responsibility for the customer experience than ever before; however, orchestrating interaction across touch points is equally complex. Interactions are taking place through more channels, across email, web, mobile, social, display and commerce.

Because smart organizations today are closely listening and responding to the voice of their customers, this insight is driving effective marketing strategy. It also supports the notion that engagement is a multi-faceted resource in that it enables relationship building through effective, meaningful communications.

Our customers are interacting with us in ways that help us help them better, which means that integrated and consistent experiences across all phases of the customer journey are an imperative. Marketing is leading the charge towards customer obsession, and we’re committed to supporting these needs with the most comprehensive offering of technologies, tools, and expertise.

Are you committed to delivering on the promises of customer obsession?

Learn more about the acquisition at

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