Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go...
Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Marketers know that getting messages to the Inbox is critical to the overall success of their program. But, the truth is that most marketers don’t actually understand how to use deliverability data. Oracle Marketing Cloud is excited to announce a new...
Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain...
As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more...
As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way. One challenge has been around the friction involved in obtaining a customer’s personal information and permission to contact them. If the ask is not delivered in the right context – or is seen as laborious in any way – customers move on and remain an anonymous demographic. We’re happy to announce we’re...
As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way. One challenge has been around...
Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. According to...
Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. According to a July 2015 commissioned study by Forrester Consulting, only 2% of surveyed organizations have the necessary capabilities to identify, deliver on and measure micro-moments (Balancing Privacy And Personalization: The Challenge Of Marketing For Micro-Moments, September 2015 Forbes Article) -- a point in time when...
Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. According to a July 2015 commissioned study...
While nearly 70% of marketers want to orchestrate more consistent cross-channel experiences for their customers individually, they must balance that strategic...
While nearly 70% of marketers want to orchestrate more consistent cross-channel experiences for their customers individually, they must balance that strategic priority against the need to drive specific conversion rates on their campaigns. The technologies to power those campaigns have sometimes been spun up in isolation. On one hand, you have traditional campaign management tools to manage your marketing list, perform segmentation, and manage digital assets. These have...
While nearly 70% of marketers want to orchestrate more consistent cross-channel experiences for their customers individually, they must balance that strategic priority against the need to...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. It comes to mind whenever people say, “live in the moment.” As a motto, living in the moment fights human nature at its core. History tells us that our future will be riddled with surprises, whims, phases, excitement, boredom, delays,...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” Chuck Klosterman, one of my favorite...
Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. This report...
Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management And, we...
Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. This report evaluates what Ovum considers to be the...
When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” That’s...
When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. According to research from Nielsen, 87% of US smartphone and tablet owners are using their mobile devices for shopping and that consumers check their mobile devices 150 times a day. Mobile is big. We...
When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” That’s because mobile is so pervasive—doing nearly...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a good party to a strategic driver of individualized customer experiences is compelling. But the concept of a journey can also be misleading. It often implies a linear path that isn’t an accurate reflection of how people live. Customers move in highly unstructured, unpredictable...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a...
Last night at Modern Marketing Experience, we heard about the delicate balancing act facing many marketing leaders today. On one hand, you can become maniacally...
Last night at Modern Marketing Experience, we heard about the delicate balancing act facing many marketing leaders today. On one hand, you can become maniacally focused on providing an amazing customer experience for each customer. But because that's often a long-term endeavor, you can put yourself at risk of not hitting your revenue goals this week, month, or quarter. On the other hand, you can pour all of your focus into the latest revenue number for your CEO or board, but...
Last night at Modern Marketing Experience, we heard about the delicate balancing act facing many marketing leaders today. On one hand, you can become maniacally focused on providing an...
