“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. It comes to mind whenever people say, “live in the moment.” As a motto, living in the moment fights human nature at its core. History tells us that our future will be riddled with surprises, whims, phases, excitement, boredom, delays,...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” Chuck Klosterman, one of my favorite...
Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. This report...
Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management And, we...
Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. This report evaluates what Ovum considers to be the...
When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” That’s...
When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. According to research from Nielsen, 87% of US smartphone and tablet owners are using their mobile devices for shopping and that consumers check their mobile devices 150 times a day. Mobile is big. We...
When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” That’s because mobile is so pervasive—doing nearly...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a good party to a strategic driver of individualized customer experiences is compelling. But the concept of a journey can also be misleading. It often implies a linear path that isn’t an accurate reflection of how people live. Customers move in highly unstructured, unpredictable...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a...
Last night at Modern Marketing Experience, we heard about the delicate balancing act facing many marketing leaders today. On one hand, you can become maniacally...
Last night at Modern Marketing Experience, we heard about the delicate balancing act facing many marketing leaders today. On one hand, you can become maniacally focused on providing an amazing customer experience for each customer. But because that's often a long-term endeavor, you can put yourself at risk of not hitting your revenue goals this week, month, or quarter. On the other hand, you can pour all of your focus into the latest revenue number for your CEO or board, but...
Last night at Modern Marketing Experience, we heard about the delicate balancing act facing many marketing leaders today. On one hand, you can become maniacally focused on providing an...
[[The following is a guest post written by Andrea Dixon, Marketing Manager, JAPAC]] Some of Australia’s most recognised brands showcased how their businesses...
[[The following is a guest post written by Andrea Dixon, Marketing Manager, JAPAC]] Some of Australia’s most recognised brands showcased how their businesses have embraced the way of the modern marketer by implementing solutions that are simple to use, customer-centric and enterprise ready at the recent launch events for Oracle Marketing Cloud in Australia. The Australian events kicked off in early September at the hottest venues in Sydney and Melbourne where over 300 modern...
[[The following is a guest post written by Andrea Dixon, Marketing Manager, JAPAC]] Some of Australia’s most recognised brands showcased how their businesses have embraced the way of the modern...
