Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s...
Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision. We’re proud to be so highly regarded by Gartner in this report and I'd like to provide some context around how this report can provide strategic value for data-driven, cross-channel marketers. What is Multichannel Campaign...
Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of...
According to SiriusDecisions, more than 90% of companies call Account-Based Marketing (ABM) a B2B must-have. And now it’s become easier for marketers to use...
According to SiriusDecisions, more than 90% of companies call Account-Based Marketing (ABM) a B2B must-have. And now it’s become easier for marketers to use this strategy in marketing automation. Demandbase, the leader in Account-Based Marketing, has launched Account-Based Marketing Automation, an ABM solution for the Oracle Marketing Cloud. B2B marketers can now implement account-specific campaigns directly in Oracle Eloqua Marketing Automation, accelerating conversion rates...
According to SiriusDecisions, more than 90% of companies call Account-Based Marketing (ABM) a B2B must-have. And now it’s become easier for marketers to use this strategy in marketing...
In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of...
In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms. The evaluation is based on a set of capability parameters as well as buyers’ perception of each vendor’s ability to execute against their expectations. I’m happy to share that IDC positions Oracle as the Leader in Marketing Cloud Strategy and a leader in Marketing Cloud Capabilities. ...
In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms. The...
Year over year, we’ve seen rapid growth in smartphone usage. A study by Flurry, a mobile analytics platform by Yahoo, showed that mobile use grew by 58% in 2015...
Year over year, we’ve seen rapid growth in smartphone usage. A study by Flurry, a mobile analytics platform by Yahoo, showed that mobile use grew by 58% in 2015 –and all signs point to this upward trend to keep its momentum. As dependency upon mobile devices continues to explode, it presents an opportunity for brands to create a better experience for the consumer. Today’s consumers expect instant gratification while shopping online or via an app on their smart device. With...
Year over year, we’ve seen rapid growth in smartphone usage. A study by Flurry, a mobile analytics platform by Yahoo, showed that mobile use grew by 58% in 2015 –and all signs point to this upward...
Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Once a consumer downloads an app they have an affinity for, they...
Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Once a consumer downloads an app they have an affinity for, they expect to have an interactive and personalized app experience. And every single time a consumer opens up the app, it is a critical opportunity for the brand to shape their consumer’s decisions and preferences. Thus, marketers need to focus on targeted engagement and build a high-value relationship with their app users...
Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Once a consumer downloads an app they have an affinity for, they expect to have an interactive...
Earlier today, we announced the global availability for our Self-Service Portal for Data Delivery. This portal is aimed and providing easy data delivery...
Earlier today, we announced the global availability for our Self-Service Portal for Data Delivery. This portal is aimed and providing easy data delivery capabilities specifically geared for any Application Partner – one pre-integrated into the Oracle Data Management Platform (Oracle DMP), or someone new. This feature’s goal is to bring more efficiency and speed to the data activation process through ecosystem partners for our DMP customers. Keeping in mind that to enable...
Earlier today, we announced the global availability for our Self-Service Portal for Data Delivery. This portal is aimed and providing easy data delivery capabilities specifically geared for any...
“Test, test, test.” Marketers say it all the time, and for good reason: we intuitively know the value of testing because it illuminates uncertainties with data,...
“Test, test, test.” Marketers say it all the time, and for good reason: we intuitively know the value of testing because it illuminates uncertainties with data, so it’s no surprise that the average ROI for testing products is 223%. The best testing organizations see ROI in the 1000-2000% range. But, even though 80% of large organizations report running some kind of test in 2015, 76% of marketers still fall short of their testing goals and report that most of their digital...
“Test, test, test.” Marketers say it all the time, and for good reason: we intuitively know the value of testing because it illuminates uncertainties with data, so it’s no surprise that the average...
The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage...
The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. No longer can sales people send generic, untailored messages regardless of the stage of the buyer. Sales people today must be agile in their approach to successfully connect with the modern B2B customer of today. Having a true insight into the behavior of the buyer and customizing the approach based...
The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. No longer can sales people...
"Help marketers create a world-class customer experience while driving revenue now." - Oracle Marketing Cloud’s Vision as defined by Group Vice President,...
"Help marketers create a world-class customer experience while driving revenue now." - Oracle Marketing Cloud’s Vision as defined by Group Vice President, John Stetic As consumers today evolve at an exponential rate, it is imperative that modern marketers keep pace and strive to cultivate a marketing ecosystem that is always-on and accountable to the needs of consumers. These requirements are also coupled with the need for marketing organizations to clearly define and...
"Help marketers create a world-class customer experience while driving revenue now." - Oracle Marketing Cloud’s Vision as defined by Group Vice President, John Stetic As consumers today evolve at an...
