Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. This category involves capabilities ranging from segmentation, message creation, and campaign workflow management, to advanced analytics, personalization and integrations across multiple digital channels.
While MarTech add-ons can be game changers, they don’t always work that seamlessly, particularly with Account Based Marketing (ABM) add-on tools. Oracle Eloqua allows you to skip the ABM module or add-on because the capabilities to work with an ABM strategy are built natively within the tool.
Marketers have all the flexibility they need to personalize according to their preferences by changing the date range applied to a widget, add or remove channels based on the data they’d like to see, and even apply filters like Indicators, Sentiment, Gender, Location and Content Type to their Topic metrics.
CX professionals that want to increase customer satisfaction and grow customer lifetime value can’t do it with siloed customer data. Optimal customer experiences require a comprehensive view of your customer that connects data across every customer interaction. What if you could?
Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.
n a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018.