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Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

Jeff Cohen
Director, Content Strategy

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. They may come around in time.

Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it. At the recent Social Media Marketing World, we were provided with a preview of some of the data included in the upcoming State of the Social Media Industry Report for 2016. Below you will find what they shared.

Social Marketers Embrace Video

1. 73% of marketers increasing their use of video in 2016

2. 21% claim video is the most important form of content marketing

3. 58% of marketers want to improve YouTube knowledge

2016 is the Year of Live Video

4. 14% of marketers are using live video

5. 50% of marketers are either using or increasing the use of live video in 2016

6. 50% of marketers want to learn more about live video

Many Marketers are Unsure about Facebook

7. 40% of marketers do not know if Facebook traffic has declined in the last 12 months

8. 23% of marketers say Facebook traffic has gone down

9. 37% of marketers say Facebook traffic has gone up

Marketers Increasing Facebook

10. 67% of marketers will increase their Facebook marketing in 2016

11. 5% more marketers than in 2015 will increase Facebook marketing in 2016

Facebook is Still the Most Important Network

12. 55% of marketers say Facebook is their most important network

13. 4% more marketers than in 2015 said Facebook is their most important network

14. 3% few marketers than in 2015 said Linkedin is their most important network

Exposure is Top Benefit of Social Media

15. 89% of marketers say increased exposure is a benefit of social media

Pay to Play is Here to Stay

16. 86% of marketers use Facebook ads regularly

17. Only 18% of marketers use Twitter ads regularly

Snapchat is Rapidly Rising

18. 5% of marketers use Snapchat

19. 16% of marketers plan to increase their use of Snapchat

20. 28% of marketers want to learn more about Snapchat

It's not only essential for your business to integrate the best suited social media channels for your customers, but it's also essential that you have a strategy in place for cross-channel marketing. Rather than assessing every multichannel campaign management vendors available, download the Gartner: Critical Capabilities for Multichannel Campaign Management guide now.

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