The Questions to Ask Instead: Email Performance Measurement

June 16, 2020 | 2 minute read
Chad S. White
Head of Research, Oracle Digital Experience Agency
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Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This often happens when marketers and executives ask the wrong questions, but a solid email marketing strategy starts by asking the right questions.

In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many:

  • Subscribers opened your email?
  • Subscribers clicked through my email content?
  • Email recipients clicked through and converted?

In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you seek and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients.

Watch the free on-demand webinar below:

We hope you enjoyed “The Questions to Ask Instead: How the Right Questions about Email Performance Measurement Lead to Email Marketing Success.” Our other on-demand webinars include:

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Need help with your analytics and performance reporting? Oracle CX Marketing Consulting has more than 500 of the leading marketing minds ready to help you to achieve more with the leading marketing cloud, including Strategic & Analytic Services and Performance Reporting Services teams that can help you improve your analytics and performance visibility.

Learn more or reach out to us at CXMconsulting_ww@oracle.com.

For more information about email marketing, please visit Oracle CX Marketing.

Chad S. White

Head of Research, Oracle Digital Experience Agency

Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.


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