The Questions to Ask Instead: Email Performance Measurement

Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This often happens when marketers and executives ask the wrong questions, but a solid email marketing strategy starts by asking the right questions.

In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many:

• Subscribers opened your email?
• Subscribers clicked through my email content?
• Email recipients clicked through and converted?

In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you seek and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients.

Watch the free on-demand webinar below:

We hope you enjoyed “The Questions to Ask Instead: How the Right Questions about Email Performance Measurement Lead to Email Marketing Success.” Our other on-demand webinars include:

• The Questions to Ask Instead: Email Frequency & List Building

• Understanding Email Deliverability: Key Factors & Key Performance Indicators

• The Highest Impact Email Marketing Trends of 2020

• The Future...Delayed: The Forces that Keep Brands from Being Aligned with Consumer Behaviors

• Poor Email Performance Visibility: You Can’t Fix What You Can’t See

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Need help with your analytics and performance reporting? Oracle CX Marketing Consulting has more than 500 of the leading marketing minds ready to help you to achieve more with the leading marketing cloud, including Strategic & Analytic Services and Performance Reporting Services teams that can help you improve your analytics and performance visibility.

Learn more or reach out to us at CXMconsulting_ww@oracle.com.

For more information about email marketing, please visit Oracle CX Marketing.