The Questions to Ask Instead: Email Marketing ROI

August 11, 2020 | 2 minute read
Chad S. White
Head of Research, Oracle Digital Experience Agency
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Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success can be devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because you’ve likely already put the wrong strategies in place.

A solid email marketing strategy, however, starts by asking the right questions.

In this series of free on-demand webinars, we’re discussing a number of common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In our earlier webinars, we discussed email performance measurement and email frequency & list building. In the latest 19-minute webinar, The Questions to Ask Instead: Email Marketing ROI, we look at common questions about email marketing ROI, including:

  • How can we reduce our email marketing costs?

  • How much does a new email program, technology, etc cost?

  • How can we increase our email marketing ROI?

In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you want, and suggest one or more questions that are better. Along the way, we share advice from some of our 500+ digital marketing consultants, as well as real-world experiences from our clients.

Watch the free on-demand webinar below:

We hope you enjoyed “The Questions to Ask Instead: How the Right Questions about Email Marketing ROI Lead to Email Marketing Success.” Our other on-demand webinars include:


Need help with your analytics and performance reporting? Oracle CX Marketing Consulting has more than 500 of the leading marketing minds ready to help you to achieve more with the leading marketing cloud, including Strategic & Analytic Services and Performance Reporting Services teams that can help you improve your analytics and performance visibility.

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For more information about:

Chad S. White

Head of Research, Oracle Digital Experience Agency

Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.

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