The Hierarchy of Subscriber Needs: The 4 Factors that Lead to Email Success

August 18, 2020 | 2 minute read
Chad S. White
Head of Research, Oracle Digital Experience Agency
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The key to modern email marketing success is to create relevance for your subscribers. However, this cure-all is often discussed in vague, mystical terms within the narrow context of company-specific examples. While relevance may be in the eye of the beholder, achieving it is describable and measurable. ‘The Hierarchy of Subscriber Needs’ is your roadmap for understanding the various components that create relevance and also measuring it.

During this 26-minute on-demand webinar, I discuss:

  • Subscribers’ needs for respectful, functional, valuable and remarkable email experiences

  • The best ways that marketers can meet each of those needs

  • How to measure how well you’re meeting each need, including secondary success metrics that go beyond the primary ones.

We conclude by talking about how understanding the ‘Hierarchy of Subscriber Needs’ helps you to optimize your email engagement funnel.

Watch the free on-demand webinar below:

We hope you enjoyed “The Hierarchy of Subscriber Needs.” Our other on-demand webinars include:


Need help with your email strategy and design? Oracle CX Marketing Consulting has more than 500 of the leading marketing minds ready to help you to achieve more with the leading marketing cloud, including Strategic & Analytic Services and Creative Services teams that can help you improve your subscriber experience.

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For more information about:

Chad S. White

Head of Research, Oracle Digital Experience Agency

Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.

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