The Biggest Shifts in Email Marketing Trends for 2021 [on-demand webinar]

March 18, 2021 | 3 minute read
Chad S. White
Head of Research, Oracle Digital Experience Agency
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The extraordinary events of 2020 heavily influenced email marketing investments and are shaping trends that will dominate 2021. We see these shifts in the results of our second annual Email Marketing Trends Survey. In it, we surveyed Oracle Digital Experience Agency’s hundreds of digital marketing and communications experts and asked them to rate 26 email marketing tactics and technologies in terms of their adoption and expected impact in 2021.

We’ve organized them into adoption-impact quadrants. Our consultants’ ratings placed:

While you can learn more about those trends via the links above, in our 26-minute on-demand webinar, “Email Marketing Trends for 2021,” we focus on how email marketers’ priorities have shifted in response to the pandemic. In addition to listing the quadrant groupings of all 26 email trends, we share:

  • The one trend that had the biggest decrease in adoption 
  • The two trends that had the biggest decrease in impact
  • The three trends that had the biggest increases in adoption
  • The three trends that had the most significant increases in impact
  • The five trends that changed quadrants
  • The five trends that have the highest impact overall

There are clear patterns in these changes that paint a bigger picture of what marketers are focused on. We hope that this webinar and our other posts on Email Marketing Trends for 2021 help inform your priorities for this year.
Other on-demand webinars include:


Need help exploring these email marketing trends? Oracle Digital Experience Agency has hundreds of marketing and communication experts ready to help Oracle customers create stronger connections with their customers, partners, and employees, even if they’re not using an Oracle platform as the foundation of that experience. Our award-winning specialists can handle everything from creative and strategy to content planning and project management. For example, our full-service email marketing clients generate 24% higher open rates, 30% higher click rates, and 9% lower unsubscribe rates than Oracle Responsys customers who aren’t.

For help overcoming your challenges or seizing your opportunities, talk to your Oracle account manager, visit us online, or email us at

Want to better understand your email marketing risks and opportunities, take advantage of our free Email Marketing Assessment. Our experts will check your deliverability, review your email creative, audit your signup process, do a partial competitive analysis, and more. If interested in this free assessment, reach out to us at

Chad S. White

Head of Research, Oracle Digital Experience Agency

Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.

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