The Biggest Shifts in Email Marketing Trends for 2021 [on-demand webinar]

The extraordinary events of 2020 heavily influenced email marketing investments and are shaping trends that will dominate 2021. We see these shifts in the results of our second annual Email Marketing Trends Survey. In it, we surveyed Oracle Digital Experience Agency’s hundreds of digital marketing and communications experts and asked them to rate 26 email marketing tactics and technologies in terms of their adoption and expected impact in 2021.

We’ve organized them into adoption-impact quadrants. Our consultants’ ratings placed:

• 3 trends in our low adoption–low impact quadrant of Unproven Opportunities
• 12 trends in our low adoption–high impact quadrant of Competitive Differentiators
• 11 trends in our high adoption–high impact quadrant of Proven Essentials, and
• None in our high adoption–low impact quadrant of Established Commodities.

While you can learn more about those trends via the links above, in our 26-minute on-demand webinar, “Email Marketing Trends for 2021,” we focus on how email marketers’ priorities have shifted in response to the pandemic. In addition to listing the quadrant groupings of all 26 email trends, we share:

• The one trend that had the biggest decrease in adoption 
• The two trends that had the biggest decrease in impact
• The three trends that had the biggest increases in adoption
• The three trends that had the most significant increases in impact
• The five trends that changed quadrants
• The five trends that have the highest impact overall

There are clear patterns in these changes that paint a bigger picture of what marketers are focused on. We hope that this webinar and our other posts on Email Marketing Trends for 2021 help inform your priorities for this year.
Other on-demand webinars include:

• Modular Email Architecture: The Next-Generation Template (49 min.)
• Email Accessibility: Fulfilling Your Legal Responsibilities & Expanding Your Reach (44 min.)
• Do I Need to Send an Apology Email Because of This? (10 min.)
• The Most Critical Email Deliverability Questions (57 min.)

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Need help exploring these email marketing trends? Oracle Digital Experience Agency has hundreds of marketing and communication experts ready to help Oracle customers create stronger connections with their customers, partners, and employees, even if they’re not using an Oracle platform as the foundation of that experience. Our award-winning specialists can handle everything from creative and strategy to content planning and project management. For example, our full-service email marketing clients generate 24% higher open rates, 30% higher click rates, and 9% lower unsubscribe rates than Oracle Responsys customers who aren’t.

For help overcoming your challenges or seizing your opportunities, talk to your Oracle account manager, visit us online, or email us at OracleAgency_US@Oracle.com.

Want to better understand your email marketing risks and opportunities, take advantage of our free Email Marketing Assessment. Our experts will check your deliverability, review your email creative, audit your signup process, do a partial competitive analysis, and more. If interested in this free assessment, reach out to us at OracleAgency_US@Oracle.com.